{"id":41514,"date":"2023-10-20T15:14:31","date_gmt":"2023-10-20T15:14:31","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/lean-canvas-creator-ash-maurya-on-the-three-startup-principles-to-live-by-startupsmart\/"},"modified":"2023-10-20T15:14:31","modified_gmt":"2023-10-20T15:14:31","slug":"lean-canvas-creator-ash-maurya-on-the-three-startup-principles-to-live-by-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/lean-canvas-creator-ash-maurya-on-the-three-startup-principles-to-live-by-startupsmart\/","title":{"rendered":"Lean Canvas creator Ash Maurya on the three startup principles to live by – StartupSmart"},"content":{"rendered":"
\"Lean<\/div>\n

US entrepreneur Ash Maurya runs entrepreneurial workshops around the world, and says there are three crucial principles that startup founders need to be aware of.<\/p>\n

Maurya is the creator the famed Lean Canvas model and the author of Running Lean <\/em>and the newly launched Scaling Lean.<\/em><\/p>\n

While his first title explores the process of bootstrapping and building products, the new book uncovers next steps for growing entrepreneurs.<\/p>\n

\u201cI\u2019d built a number of products some successful some not so successful,\u201d Maurya tells StartupSmart.<\/em><\/p>\n

\u201cThe questions that I began to hear are what prompted me to write the second one.<\/p>\n

\u201cIt was more about how can we take the next level of lean application and get some metrics into play.\u201d<\/p>\n

Maurya meets with entrepreneurs in the most advanced startup ecosystems through to new and emerging hubs, and later this month he\u2019ll be running his first Melbourne session.<\/p>\n

\u201cThe hunger for entrepreneurship is everywhere,\u201d he says.<\/p>\n

1. The secret to a great startup ecosystem<\/h3>\n

While startup ecosystems around the world may vary in how advanced they are, Maurya says they all have a similar \u201cpersona\u201d and the challenges they face are quite alike.<\/p>\n

\u201cPeople want more resources,\u201d he says.<\/p>\n

\u201cThey want investors to come in.\u201d<\/p>\n

In addition to this, he says they want government support, office space and more dedication or contribution into fostering entrepreneurship.<\/p>\n

But Maurya says these are “secondary symptoms” and not what he looks for when determining the potential of a startup ecosystem.<\/p>\n

He says real potential and drive exist in places where the entrepreneurs are creating their own buzz, getting products to market and building traction despite the barriers.<\/p>\n

\u201cThe entrepreneurs have woken up and are self-organising,\u201d he says.<\/p>\n

\u201cHow many entrepreneurial events are running every week? If that number is going up, that\u2019s a very good sign.\u201d<\/p>\n

\u201cYou\u2019ll find investors will come where those ideas are.\u201d<\/p>\n

While founders from around the world may dream of making it big in the Valley, Maurya says he always pushes a different message: \u201cyou can start anywhere\u201d.<\/p>\n

Part of this also requires some education on best practice methods like building MVPs and completing a lean canvas model instead of traditional business plans and full product launches.<\/p>\n

\u201cYou can create one of these ecosystems anywhere if you activate that entrepreneurial activity first,\u201d he says.<\/p>\n

2. What you need to chase<\/h3>\n

Maurya says that most entrepreneurs think they need to be chasing investment when it’s customers that they need most.<\/p>\n

\u201cInvestors like Dave McClure travel the world looking for people with early signs of traction they\u2019ve gained on their own,” he says.<\/p>\n

Maurya says at the start, entrepreneurs shouldn\u2019t build a product and they shouldn\u2019t talk to investors.<\/p>\n

\u201cInstead, identify customers for your particular solution, dig deep into the problems,\u201d he says.<\/p>\n

He recommends thoroughly researching how others are solving the problem to determine if they\u2019re failing at it and if there\u2019s an opportunity to fix it.<\/p>\n

If people already love the solutions that out there, Maurya says, a new product will need to have an incredibly compelling reason to get the market on side.<\/p>\n

\u201cIt\u2019s very hard to change behaviour,\u201d he says.<\/p>\n

And starting small is critical.<\/p>\n

\u201cUber didn\u2019t go and build fleets of cars around the world, they started in San Francisco with just one black car,\u201d Maurya says.<\/p>\n

\u201cThey said the old job of hiring taxis is broken, we can replace this with an app and a button, if people like that we can go further.\u201d<\/p>\n

3. Unicorns live in the real world<\/h3>\n

From his travels, one of the most common issues Maurya says he finds is founders forgetting a basic principle.<\/p>\n

\u201cLove the problem not the solution,\u201d he says.<\/p>\n

\u201cWe just tend to forget that one thing.<\/p>\n

\u201cLife\u2019s too short to build something nobody wants.\u201d<\/p>\n

Even unicorn ideas like the iPhone of Facebookstill solve problems in the real world, Maurya says.<\/p>\n

\u201cPeople not knowing they needed the solution is actually sometimes overblown,” he says.<\/p>\n

\u201cI\u2019m a big fan of the jobs to be done framework.<\/p>\n

\u201cJobs are timeless, how we do those jobs is what changes.\u201d<\/p>\n

He points to Apple\u2019s release of the iPad.<\/p>\n

\u201cSteve Jobs, he wasn\u2019t on stage touting the awesomeness of the technology, or the new things that you do,\u201d Maurya says.<\/p>\n

\u201cHe was talking about five or six old things that you were already doing like email or reading the newspaper.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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