{"id":41517,"date":"2023-10-20T15:14:32","date_gmt":"2023-10-20T15:14:32","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/dubbed-a-youtube-for-business-vidyard-raises-1-65-million-startupsmart\/"},"modified":"2023-10-20T15:14:32","modified_gmt":"2023-10-20T15:14:32","slug":"dubbed-a-youtube-for-business-vidyard-raises-1-65-million-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/dubbed-a-youtube-for-business-vidyard-raises-1-65-million-startupsmart\/","title":{"rendered":"Dubbed a \u201cYouTube for business\u201d, Vidyard raises $1.65 million – StartupSmart"},"content":{"rendered":"

US-based start-up Vidyard, dubbed a \u201cYouTube for businesses\u201d, has raised $1.65 million from a host of high-profile investors in an effort to grow its platform for enterprise video distribution. <\/span><\/p>\n

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Vidyard, founded in August by Michael Litt and Devon Galloway, was created to solve a pain point for businesses wanting to use YouTube videos as a marketing tool.<\/p>\n

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Many businesses embed YouTube videos on their sites but visitors can click through the video to YouTube, thus exiting the brand\u2019s site. These videos also include YouTube\u2019s ads and branding.<\/p>\n

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Vidyard solves this problem by offering a service similar to YouTube, but without the link to a third-party portal. It also makes it easier to manage, measure and monetise videos.<\/p>\n

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\u201cAlternative ad-free platforms are super expensive and way too complex to use. This is where Vidyard comes into play,\u201d the company says.<\/p>\n

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\u201cVidyard allows me to put video on my website. In just minutes, I can customise my player, add additional chapters\u2026 and even see how my videos are performing in real time.\u201d<\/p>\n

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\u201cWhen you host with Vidyard, you get an ad-free player and there\u2019s no link to take visitors away from your site.\u201d<\/p>\n

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The company has raised $1.65 million from investors including Softech VC, Y Combinator, SV Angel, Andreessen Horowitz, iNovia Capital and YouTube co-founder Jawed Karim.<\/p>\n

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Part of Vidyard\u2019s appeal is the technology behind the platform. Vidyard uses RTMP streaming, which means users can jump to the middle of a video without waiting for the buffer to catch up.<\/p>\n

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Meanwhile, businesses can implement chaptering, which means they can overlay links to additional videos on top of the one being watched.<\/p>\n

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Vidyard allows business to see how many people watched a video, their attention span, minutes watched, most popular times within a video, where people are located geographically, etc.<\/p>\n

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It has also launched a number of new features for its platform. The service now redirects a video to specific URL automatically upon completion of playback.<\/p>\n

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It allows marketers to create a Call To Action \u201cPop Out\u201d, which creates a form \u2013 to capture leads or advertise \u2013 that slides out of the video at any point during playback.<\/p>\n

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Currently, businesses are using Vidyard to manage the success of their content and target their most engaged users.<\/p>\n

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Consumer brands use it to automatically push video content to their social feeds and analyse the success of each \u201cchannel\u201d.<\/p>\n

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Vidyard has the capability to push video content to a YouTube channel, Facebook wall and Twitter feed.<\/p>\n

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It can also report on the performance of the YouTube channel directly by pulling analytics into the Vidyard Dashboard. Vidyard also manages video search engine optimisation.<\/p>\n","protected":false},"excerpt":{"rendered":"

US-based start-up Vidyard, dubbed a \u201cYouTube for businesses\u201d, has raised $1.65 million from a host of high-profile investors in an<\/p>\n","protected":false},"author":2,"featured_media":60847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41517"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41517"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60847"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}