{"id":41662,"date":"2023-10-20T15:15:36","date_gmt":"2023-10-20T15:15:36","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/american-express-to-plough-100-million-into-digital-start-ups-startupsmart\/"},"modified":"2023-10-20T15:15:36","modified_gmt":"2023-10-20T15:15:36","slug":"american-express-to-plough-100-million-into-digital-start-ups-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/american-express-to-plough-100-million-into-digital-start-ups-startupsmart\/","title":{"rendered":"American Express to plough $100 million into digital start-ups – StartupSmart"},"content":{"rendered":"
American Express has unveiled plans to invest $100 million in eCommerce-based start-ups, with the credit card giant set to accept applications from around the world.<\/p>\n
<\/span><\/p>\n <\/p>\n The Silicon Valley-based incubator will be led by Harshul Sanghi, managing partner of American Express\u2019 enterprise growth group. He previously ran a similar scheme at Motorola Mobility Ventures.<\/p>\n <\/p>\n American Express said it would look to invest in businesses that focus on online commerce, including \u201cloyalty and rewards, mobile and online payment management, fee-based services, security and fraud detection and data analysis\u201d.<\/p>\n <\/p>\n Despite initially focusing on US start-ups, American Express tells StartupSmart that the scheme will soon be open to early-stage businesses from around the world.<\/p>\n <\/p>\n \u201cWe\u2019re starting in the US, but plan to expand internationally in the near future,\u201d says a company spokeswoman.<\/p>\n <\/p>\n \u201cEvery investment will be different depending on the opportunity, so we don\u2019t have specific numbers on equity.\u201d<\/p>\n <\/p>\n