{"id":41725,"date":"2023-10-20T15:16:03","date_gmt":"2023-10-20T15:16:03","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/tuned-global-a-5-1-million-sound-investment-startupsmart\/"},"modified":"2023-10-20T15:16:03","modified_gmt":"2023-10-20T15:16:03","slug":"tuned-global-a-5-1-million-sound-investment-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/tuned-global-a-5-1-million-sound-investment-startupsmart\/","title":{"rendered":"Tuned Global a $5.1 million sound investment – StartupSmart"},"content":{"rendered":"
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Australian business-to-business white label digital music provider Tuned Global has scored a $5.1 million investment from venture capital firm Exto Partners.<\/p>\n

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It\u2019s the second time Exto Partners has funded the startup, with this capital being used to push for international expansion and to support the development of new services.<\/p>\n

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The enterprise music service is based in Melbourne but looking to rapidly expand to the US and Asia, managing director Con Raso says.<\/p>\n

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A second helping from Exto<\/b><\/h2>\n

Exto Partners managing director Will Deane will be joining the startup\u2019s board as part of the agreement, and says it was the demonstrated growth that made it most appealing.<\/p>\n

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\u201cWe initially invested in Tuned Global 18 months ago and have been thrilled with its growth,\u201d Deane says.<\/p>\n

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\u201cWe have no doubt that Tuned Global\u2019s international expansion, significant customer growth and high rate of end user adoption will make it one of Australia\u2019s real startup success stories.\u201d<\/p>\n

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A B2B music streaming service<\/b><\/h2>\n

The startup offers a way for other companies to use digital music streaming for marketing.<\/p>\n

 <\/p>\n

Tuned Global allows companies to connect with customers through the use of three customisable music services: a music streaming app, music toolbox technology and music download platform. This can be rebranded to suit the company and gain insights in their users.<\/p>\n

 <\/p>\n

\u201cTuned Global connects directly with audiences to offer the music that everyone wants, while providing these brands with deep insights into their customers,\u201d Raso says.<\/p>\n

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Tuned Global has agreements with large music labels including Universal, Warner Music Group and Sony BMG, allowing the service to have access to over 16 million songs.<\/p>\n

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The startup is now operating in six countries in the Asia-Pacific region, and has had 500 million songs streamed and 100 million downloaded through its services.<\/p>\n

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The startup\u2019s content partners include MasterCard, McDonald\u2019s, JB Hi-Fi and Westfield.<\/p>\n

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The online music streaming market is booming, and companies are rapidly moving to capitalise on this. According to a 2014 Nielsen Music Report, 67% of music consumers listen online, with 164 billion streams in the year.<\/p>\n

 <\/p>\n

Studies have also found that users develop a strong attachment to a music streaming brand. A Spotify Impact Study found that 61% of music streamers are likely to recommend the brand.<\/p>\n

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Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Australian business-to-business white label digital music provider Tuned Global has scored a $5.1 million investment from venture capital firm Exto<\/p>\n","protected":false},"author":2,"featured_media":60728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41725"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41725"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60728"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}