{"id":41738,"date":"2023-10-20T15:16:08","date_gmt":"2023-10-20T15:16:08","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/the-loop-scraps-uk-expansion-founder-parts-ways-startupsmart\/"},"modified":"2023-10-20T15:16:08","modified_gmt":"2023-10-20T15:16:08","slug":"the-loop-scraps-uk-expansion-founder-parts-ways-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/the-loop-scraps-uk-expansion-founder-parts-ways-startupsmart\/","title":{"rendered":"The Loop scraps UK expansion, founder parts ways – StartupSmart"},"content":{"rendered":"
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Creative professional networking platform The Loop has scrapped plans for a UK expansion.<\/p>\n

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In a statement today, the company announced its European and Australian operations will be separated, resulting in two independent and regionally focused companies.<\/p>\n

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The Loop is an online community that links creative professionals like writers and designers to companies and collaborators for commercial opportunities.<\/p>\n

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Its European operation has been spun off to The Loop co-founder Pip Jamieson, who as a result will no longer be associated with The Loop, and will be rebranded before its scheduled UK launch later this year to reflect the restructure.<\/p>\n

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In 2009, Jamieson left her position as head of marketing for MTV New Zealand to co-found The Loop.<\/p>\n

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She took a step back from the day-to-day operation of the company in Australia around a year ago when she returned to her native UK to set up the European arm of the business.<\/p>\n

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The Loop said the new management team appointed took the company in a new strategic direction and, subsequently, it was mutually agreed to part ways to allow all parties to pursue objectives true to their own visions.<\/p>\n

 <\/p>\n

Her new venture will retain the community members who had already signed up for The Loop in Europe.<\/p>\n

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\u201cI\u2019m incredibly proud of what we have achieved with The Loop in Australia and I\u2019ll be working hard to repeat that success with my new venture,\u201d Jamieson said in a statement.<\/p>\n

 <\/p>\n

\u201cThis was too good an opportunity to pass up and while I\u2019m sad about parting ways with my first baby, I\u2019m very excited about what lies ahead.<\/p>\n

 <\/p>\n

\u201cWe built an incredible business in Australia and I\u2019m thrilled to be taking that model to Europe.\u201d<\/p>\n

 <\/p>\n

The Loop board says that by separating the business into two regionally focused companies, they will be able to more effectively focus on their respective markets.<\/p>\n

 <\/p>\n

Neither The Loop nor Jamieson were accepting interviews because of \u201cbinding contractual obligations\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creative professional networking platform The Loop has scrapped plans for a UK expansion.   In a statement today, the company<\/p>\n","protected":false},"author":2,"featured_media":60719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41738"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41738"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60719"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}