{"id":41765,"date":"2023-10-20T15:16:20","date_gmt":"2023-10-20T15:16:20","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/new-look-google-to-make-some-sites-less-appy-startupsmart\/"},"modified":"2023-10-20T15:16:20","modified_gmt":"2023-10-20T15:16:20","slug":"new-look-google-to-make-some-sites-less-appy-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/new-look-google-to-make-some-sites-less-appy-startupsmart\/","title":{"rendered":"New-look Google to make some sites less appy – StartupSmart"},"content":{"rendered":"
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It\u2019s the stuff of nightmares: you visit a website on your phone, and instead of showing the actual contents, a full-screen ad pops up demanding you download an app instead.<\/p>\n

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You try to close it but it\u2019s so big that you\u2019re redirected instead.<\/p>\n

 <\/p>\n

In very exciting news, Google will soon be starting to punish these pesky websites that display overly big redirecting advertisements to download an app.<\/p>\n

 <\/p>\n

Google will now be down-ranking sites with ads obscuring \u201ca significant amount of content on the transition from the search result page\u201d.<\/p>\n

 <\/p>\n

\u201cOur analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page,\u201d a Google Webmaster post says.<\/p>\n

 <\/p>\n

Google has also had a bit of a makeover overnight, with a new logo being paraded out, which the animated \u2018Doodle\u2019 introduces with a hand that rubs out the old one.<\/p>\n

 <\/p>\n

It\u2019s now utilising the sans-serif font, which changes everything, although it\u2019s still the same four colours though, and the little blue G that\u2019s used for Gmail and other mobile applications will now also be multi-coloured.<\/p>\n

 <\/p>\n

\u201cThese days, people interact with Google products across many different platforms, apps and devices \u2013 sometimes all in a single day,\u201d a Google blog post says.<\/p>\n

 <\/p>\n

\u201cToday we\u2019re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.\u201d<\/p>\n

 <\/p>\n

Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the stuff of nightmares: you visit a website on your phone, and instead of showing the actual contents, a<\/p>\n","protected":false},"author":2,"featured_media":60701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41765"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41765"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60701"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}