{"id":41818,"date":"2023-10-20T15:16:43","date_gmt":"2023-10-20T15:16:43","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/microsoft-re-releases-solitaire-for-smartphones-does-nostalgia-marketing-work-startupsmart\/"},"modified":"2023-10-20T15:16:43","modified_gmt":"2023-10-20T15:16:43","slug":"microsoft-re-releases-solitaire-for-smartphones-does-nostalgia-marketing-work-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/microsoft-re-releases-solitaire-for-smartphones-does-nostalgia-marketing-work-startupsmart\/","title":{"rendered":"Microsoft re-releases Solitaire for smartphones: Does nostalgia marketing work? &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/11\/Cat-playing-cards-640x332.jpg\" alt=\"\" title=\"Cat playing cards\"><\/div>\n<p>Several big name companies are hoping to tap into consumers\u2019 nostalgia by re-releasing old favourites in new forms.<\/p>\n<p>Today Microsoft revealed it would be releasing its 25-year-old classic Solitaire game for phones and tablets, reports <em>The Verge<\/em>.<\/p>\n<p>Solitaire first appeared in Windows 3.0 in 1990 and little changed with the game&nbsp;until the release of Windows 8 in 2012, where new features and advertisements were bundled in the \u201cMicrosoft Solitaire Collection\u201d edition.<\/p>\n<p><strong>Read more: The end of Sunnyboy ice treats causes outrage online: Should nostalgia affect business decisions?<\/strong><\/p>\n<div class=\"teads-inread\">                           Solitaire Collection will now be available on iPhone and Android for the first time, with the tech giant allowing the 119 million-strong Solitaire player base to game on the go on mobile.                         <\/div>\n<p>The app will be released as a free version with advertisements, but keen players can pay $US1.99 for an ad-free edition, which also includes more rewards and challenges for players to complete.<\/p>\n<p>This isn\u2019t the only reboot of a product causing excitement: another recent example of nostalgia marketing comes from Japanese gaming giant Nintendo, with the decision to re-release its classic Nintendo Entertainment System console.<\/p>\n<p>The first edition of the console was first sold in 1987 and was home to a number of classics such as Super Mario Bros. and Donkey Kong.<\/p>\n<p>Earlier this month, the company announced it would be re-releasing the console, pre-packaged with 30 games from the 80s and 90s. The console, which has a similar design as the \u201cclassic\u201d Entertainment System, is priced at $US59.99.<\/p>\n<p>Marketing expert at Marketing Angels Michelle Gamble told <em>SmartCompany<\/em>&nbsp;that while companies often hope nostalgia will drive purchases, a younger market is usually also in mind.<\/p>\n<p>\u201cThey\u2019re tapping into nostalgia for sure, but they\u2019re also banking on a resurgence in younger people, so nostalgic buyers aren\u2019t the only market,\u201d Gamble says.<\/p>\n<p>\u201cThese sort of games are considered retro, and younger people will hear their parents or older friends talking about them and get interested.\u201d<\/p>\n<p>The fan response to Nintendo\u2019s announcement was massive, with many keen to re-live their childhood gaming glory days.<\/p>\n<p>Unfortunately, the company didn\u2019t bank on just how popular the system would be, with <em>Fairfax<\/em> reporting it was immediately sold out nationwide on release.<\/p>\n<p>Australian game retailer EB Games\u2019 website crashed under the weight of consumer demands for the system, and the company says the console is still unavailable.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/comment_embed.php?href=https%3A%2F%2Fwww.facebook.com%2FEBGamesAus%2Fposts%2F1262517770453237%3Fcomment_id%3D1262592093779138&amp;include_parent=false\" width=\"560\" height=\"201\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3>Not for every business<\/h3>\n<p>There are some risks for businesses when it comes to nostalgia marketing, though Gamble believes lack of interest can be a more pressing issue.<\/p>\n<p>\u201cYou can spend a lot of money on marketing your product and have it not work, or it could be seen as uncool,\u201d she says.<\/p>\n<p>\u201cIt has the potential to have the opposite effect, so businesses have got to be careful.\u201d<\/p>\n<p>One nostalgia marketing attempt which ended poorly was the Beechworth Sweet Company\u2019s recent advertisement&nbsp;featuring a toy golliwog, which was pulled after it was criticised as a racist symbol.<\/p>\n<p>Nostalgia marketing isn\u2019t for every business, though, and Gamble believes those that sell physical or edible products will have the most success.<\/p>\n<p>\u201cYou can build strong campaigns around food, gaming, and fashion, but you have to pick your product,\u201d Gamble says.<\/p>\n<p>\u201cI can\u2019t imagine a successful campaign being done on the PalmPilot.\u201d<\/p>\n<p>Finally, Gamble believes we will continue to see nostalgia marketing on the back of social trends.<\/p>\n<p>\u201cThere\u2019s definitely timing involved when it comes to this. Companies will see something happen, or see a craze, and hope to create enough of a demand with both new and old target markets,\u201d she says.<\/p>\n<p><em>This article was originally published on Smart Company.&nbsp;<\/em><\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several big name companies are hoping to tap into consumers\u2019 nostalgia by re-releasing old favourites in new forms. Today Microsoft<\/p>\n","protected":false},"author":2,"featured_media":60677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41818"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41818"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60677"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}