{"id":41874,"date":"2023-10-20T15:17:06","date_gmt":"2023-10-20T15:17:06","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/start-up-storms-into-the-recruitment-market-with-hyper-local-offering-startupsmart\/"},"modified":"2023-10-20T15:17:06","modified_gmt":"2023-10-20T15:17:06","slug":"start-up-storms-into-the-recruitment-market-with-hyper-local-offering-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/start-up-storms-into-the-recruitment-market-with-hyper-local-offering-startupsmart\/","title":{"rendered":"Start-up storms into the recruitment market with hyper-local offering – StartupSmart"},"content":{"rendered":"
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Just as Australian recruitment upstart companies such as Seek sounded the death knell for newspaper employment classifieds, a new niche of recruitment start-ups are emerging to take a share of the jobs market.<\/p>\n

 <\/p>\n

Jonny O\u2019Brien is the managing director of On Tap Recruitment, a local employment platform start-up for hospitality and retail jobs.<\/p>\n

 <\/p>\n

He told StartupSmart<\/i> the recruitment market was in a phase of rapid change and ripe for disruption.<\/p>\n

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\u201cThere is a real shift occurring in recruitment right now,\u201d O\u2019Brien says.<\/p>\n

 <\/p>\n

\u201cThe overarching statistics for jobs ads are declining, but we don\u2019t see ourselves in the same market as Seek for example. We\u2019re focused on a sector of transient workers and employers who can have 500% turnover each year.\u201d<\/p>\n

 <\/p>\n

They currently have two precinct platforms: lygonstjobs.com and melbourneCBDjobs.com.<\/p>\n

 <\/p>\n

Launched in February this year to coincide with university O-Week, the On Tap Recruitment website crashed as 2000 aspiring employees (mostly university students) began signing up and uploaded their resumes. The website added its 100th<\/sup> employer this month.<\/p>\n

 <\/p>\n

\u201cThe value we have is a pool of current candidates so employers can quickly search the candidates and know they\u2019ve got the necessary skills,\u201d O\u2019Brien says.<\/p>\n

 <\/p>\n

Aspiring employees sit a 15 minute test on basic English and commercial maths, as well as some experience-based questions for retail work, or responsible sale of alcohol tests.<\/p>\n

 <\/p>\n

\u201cThe tests are there to check their competence, but also their commitment. Employers can see how many questions they answered in 15 minutes, and how they scored,\u201d O\u2019Brien says.<\/p>\n

 <\/p>\n

The platform is co-owned by equity and start-up development group Kingston Development. O\u2019Brien says they\u2019re focusing on growth only at this stage and still working out the business model.<\/p>\n

 <\/p>\n

O\u2019Brien says they\u2019re leaning towards a fee for the candidate to appear to ensure the candidate pool stays relevant and current.<\/p>\n

 <\/p>\n

\u201cIf we started charging at the beginning, we\u2019d only get a weird subset of jobseeker market, those who were willing to pay for an untested idea,\u201d O\u2019Brien says. \u201cThe decision not to charge employers at the beginning was a bit of a no-brainer, we can\u2019t provide value until we reach a certain size.\u201d<\/p>\n

 <\/p>\n

O\u2019Brien and precinct manager for melbourneCBDjobs Amy French spend a couple of days a week on the street handing out flyers and engaging employers.<\/p>\n

 <\/p>\n

\u201cOur growth comes from time spent on the ground. We\u2019ve found once we get the platform in front of employers, it\u2019s easy to sign them up but that\u2019s hard to do without the leg work,\u201d O\u2019Brien says,<\/p>\n

 <\/p>\n

They will be launching a seed funding round soon, and plan to be nation-wide the end of next year.<\/p>\n

 <\/p>\n

\u201cBusinesses don\u2019t really work if they don\u2019t work everywhere. I wouldn\u2019t want to finish rolling out Victoria without launching in Sydney first,\u201d O\u2019Brien says. \u201cIt\u2019s about validating the idea, and we\u2019re looking at maybe Geelong or Ballarat by the end of this year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Just as Australian recruitment upstart companies such as Seek sounded the death knell for newspaper employment classifieds, a new niche<\/p>\n","protected":false},"author":2,"featured_media":60645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41874"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41874"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60645"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}