{"id":41966,"date":"2023-10-20T15:17:46","date_gmt":"2023-10-20T15:17:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/google-jump-gopro-and-youtube-360-have-virtual-reality-pushing-towards-the-mainstream-startupsmart\/"},"modified":"2023-10-20T15:17:46","modified_gmt":"2023-10-20T15:17:46","slug":"google-jump-gopro-and-youtube-360-have-virtual-reality-pushing-towards-the-mainstream-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/google-jump-gopro-and-youtube-360-have-virtual-reality-pushing-towards-the-mainstream-startupsmart\/","title":{"rendered":"Google Jump, GoPro, and YouTube 360 have virtual reality pushing towards the mainstream – StartupSmart"},"content":{"rendered":"
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Above: GoPro’s Jump-ready 360 camera array uses HERO4 camera modules and allows all 16 cameras to act as one.<\/em><\/span><\/p>\n

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Key announcements by Google at its annual Google I\/O developer conference have put virtual reality on the cusp of going mainstream, according to two key figures in the Australian virtual reality community.<\/p>\n

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During the conference, Google unveiled a new virtual reality ecosystem known as Jump, as well as new camera arrays that can capture 360-degree vision, and streaming stereoscopic virtual reality videos on YouTube.<\/p>\n

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Virtual Reality Ventures managing director Stefan Pernar told StartupSmart<\/i> the commodification of virtual reality is likely to happen over the next 12 to 18 months.<\/p>\n

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\u201cThe big news from Google I\/O is a virtual reality targeted Go Pro rig, one in a six-camera version and one in a 16-camera version, along with the Jump initiative. There\u2019s also a set of assembly tools that allows you to stitch the thing together and extract 3D info from a range of perspectives,\u201d Pernar says.<\/p>\n

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Pernar says that creating and sharing a virtual reality experience will soon be as easy as buying a GoPro rig and uploading the video clip on to YouTube 360.<\/p>\n

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He also points out that a string of consumer virtual reality headsets are set to hit the market in late 2015 and the first half of 2016, including Sony Morpheus, the HTC\/Valve device and the consumer version of Facebook\u2019s Oculus Rift. Samsung is also likely to heavily push its Gear VR headset in the lead-up to Christmas.<\/p>\n

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\u201cThat\u2019s what Facebook buying Oculus was all about \u2013 sharing your user-created virtual reality experience with your family and friends on Facebook,\u201d Pernar says.<\/p>\n

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\u201cThe landscape is changing. Virtual reality company\u2019s focus will not so much be on stitching video together. That problem has been solved.<\/p>\n

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\u201cInstead, they will need to add value, in the form of interactive and value added content.\u201d<\/p>\n

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According to Pernar, creating more professional virtual reality shoots is a potential growth opportunity for virtual reality producers.<\/p>\n

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\u201cThe smartphone camera in your pocket is now better than the cameras used to shoot Star Wars<\/i>. So why doesn\u2019t everyone just whip out their phone and shoot Star Wars<\/i>? It\u2019s not just a matter of hardware \u2013 there\u2019s also cinematography.<\/p>\n

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\u201cA year ago, virtual reality was just a tech process. Even simple, stationary shots were state-of-the-art. Now you need to manage movement.\u201d<\/p>\n

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The announcements mark a very exciting time for the VR industry, according to Anton Andreacchio \u2013 whose virtual reality production company Jumpgate Virtual Reality recently released a 90-second trailer for the upcoming Cyan Films horror film Scare Campaign<\/i><\/a>.<\/p>\n

\u201cIt\u2019s what happened with film \u2013 it\u2019s democratisation. On the tech side, equipment isn\u2019t cost-prohibitive anymore. From a hardware perspective, this solves the post-production issue of stitching video clips together,\u201d Andreacchio say.<\/p>\n

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\u201cThis is another big step, the process of making [VR] a systematic production method, and getting big companies a clearer path.<\/p>\n

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As for Pernar\u2019s sentiments about VR going mainstream, Andreacchio is cautiously optimistic.<\/p>\n

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\u201cI know I should say yes 100%, but we don\u2019t know. But certainly a lot of time, money and energy is being thrown at this at the moment. So I suspect we are, but ultimately that\u2019s up to the consumers,\u201d he says.<\/p>\n

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Do you know more on this story or have a tip of your own? Raising capital or launching a startup?<\/i> . Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Above: GoPro’s Jump-ready 360 camera array uses HERO4 camera modules and allows all 16 cameras to act as one.   Key<\/p>\n","protected":false},"author":2,"featured_media":60600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41966"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41966"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60600"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}