{"id":42030,"date":"2023-10-20T15:18:13","date_gmt":"2023-10-20T15:18:13","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/metrix-consulting-startupsmart\/"},"modified":"2023-10-20T15:18:13","modified_gmt":"2023-10-20T15:18:13","slug":"metrix-consulting-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/metrix-consulting-startupsmart\/","title":{"rendered":"Metrix Consulting – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n
Founders:<\/span><\/strong> Marquis Pohla <\/div>\n
Revenue:<\/span><\/strong> $1.629 million <\/div>\n
Started:<\/span><\/strong> 2009 <\/div>\n
Head Office:<\/span><\/strong> Western Australia <\/div>\n
Employees:<\/span><\/strong> 10 <\/div>\n
Industry:<\/span><\/strong> Property and business services <\/div>\n
Website:<\/span><\/strong> www.metrixconsulting.com.au <\/div>\n
<\/div>\n
The Metrix Consulting team <\/div>\n

Metrix is a business advisory firm that transforms intelligence into a business tool to inspire better marketing and business decisions.<\/p>\n

 <\/p>\n

The Metrix toolkit spans the full spectrum of marketing analytics including database mining, web analytics, social media analytics, forecasting, econometrics and data visualisation.<\/p>\n

 <\/p>\n

Pohla says he was inspired to start up for no other reason than he loves business.<\/p>\n

 <\/p>\n

\u201cFrom a young age I have been on the lookout for new business opportunities for myself and others. I have always wanted to build a business from the ground up,\u201d he says.<\/p>\n

 <\/p>\n

Pohla started Metrix during the global financial crisis, with a 12-month non-compete clause activated by the number one brand in the marketplace.<\/p>\n

 <\/p>\n

\u201cDespite the circumstances I believed there was a gap in the marketplace and built a value proposition that would allow our firm to capitalise on the opportunity,\u201d he says.<\/p>\n

 <\/p>\n

\u201c[I saw a] gap in the market for a strategic marketing firm that embraces all forms of business information, and can transform information into a business tool to inspire better decision-making.<\/p>\n

 <\/p>\n

\u201cWe have disrupted the traditional model in our industry. We have gone outside the box in an attempt to redefine our category and reshape perceptions of the value we bring to clients.\u201d<\/p>\n

 <\/p>\n

Beyond the business plan, Pohla puts the success of Metrix down to the sheer hard work of his \u201csuper intelligent\u201d team.<\/p>\n

 <\/p>\n

\u201c[We have spent] countless hours sending emails, making phone calls and pounding the pavement trying to create opportunities,\u201d he says.<\/p>\n

 <\/p>\n

\u201cThere is no doubt determination to be better and do better were fundamental in getting through the first year in a volatile market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Founders: Marquis Pohla Revenue: $1.629 million Started: 2009 Head Office: Western Australia Employees: 10 Industry: Property and business services Website:<\/p>\n","protected":false},"author":2,"featured_media":60563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42030"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42030"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60563"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}