{"id":42088,"date":"2023-10-20T15:18:38","date_gmt":"2023-10-20T15:18:38","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/assistant-minister-for-innovation-launches-world-first-trademark-technology-developed-by-queensland-startup-startupsmart\/"},"modified":"2023-10-20T15:18:38","modified_gmt":"2023-10-20T15:18:38","slug":"assistant-minister-for-innovation-launches-world-first-trademark-technology-developed-by-queensland-startup-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/assistant-minister-for-innovation-launches-world-first-trademark-technology-developed-by-queensland-startup-startupsmart\/","title":{"rendered":"Assistant minister for innovation launches &#8220;world-first&#8221; trademark technology developed by Queensland startup &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/bigcompanies-640x332.jpg\" alt=\"Logos of some of the biggest and most well known brands in the world\" title=\"bigcompanies\"><\/div>\n<p>The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a &#8220;world-first&#8221; trademark solution to make it easier for businesses and entrepreneurs to protect their logos and brands.<\/p>\n<p>Craig Laundy, assistant minister for industry, innovation and science, launched the Australian Trade Mark Search at Melbourne\u2019s Pause Fest on Friday.<\/p>\n<p>\u201cIP Australia is focused on using world-leading technology to make intellectual property information easily accessible to all Australians,\u201d Laundy said.<\/p>\n<p>\u201cThe agency\u2019s aim is to provide small businesses and entrepreneurs with a simpler trademark search experience that gives them faster results. IP Australia has achieved this with Australian Trade Mark Search.\u201d<\/p>\n<p>The search tool uses image-recognition technology to find similar logos or brands from a database of over 400,000 Australian trademark applications.<\/p>\n<p>Queensland startup TrademarkVision, one of the first funding recipients from&nbsp;<a href=\"\/advice\/growth\/atlanta-daniel-joins-ceo-to-help-grow-the-creative-startup-sector\/\" target=\"_blank\" rel=\"noopener noreferrer\">Queensland University of Technology&#8217;s Creative Enterprise Australia<\/a>, developed the technology with algorithms that detect objects within an image and immediately draw comparisons to other images across Australia\u2019s trademark database.<\/p>\n<p>Until now, startups and other businesses have had to hunt for these&nbsp;with just worded descriptions.<\/p>\n<p>\u201cThe ability to find similar trademark images is an essential part of the application process,\u201d said IP Australia director general Patricia Kelly.<\/p>\n<p>\u201cWe anticipate that providing an effective, easy-to-use search tool will lead to better quality trademark applications that are more likely to succeed.<\/p>\n<p>\u201cThis has benefits for IP Australia and our customers, especially small businesses and sole operators and even our professional attorney customers.\u201d<\/p>\n<p><a href=\"\/advice\/growth\/young-entrepreneurs\/how-to-protect-your-million-dollar-idea-six-legal-tips-on-intellectual-property\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Learn more about protecting your startup&#8217;s intellectual property.&nbsp;<\/strong><\/a><\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a &#8220;world-first&#8221; trademark<\/p>\n","protected":false},"author":2,"featured_media":60534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42088"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42088"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60534"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}