TheRight.Fit<\/a>, attributes the growth and sentiment towards her businesses to her internal team.<\/p>\n\u201cCreating a brand people love starts from the inside by building a strong team who advocate for your brand’s values,” she says.<\/p>\n
“Your people are your strongest marketing tool as a growing business.<\/p>\n
“If you want your brand to be truly loved, you have to nurture the people inside it and their lives inside and outside of work.<\/p>\n
\u201cUltimately it\u2019s your people that will define your business.<\/p>\n
“If your team are happy, engaged and empowered to develop as the business grows, every single customer, supplier and potential investor you interact with will experience your brand in a truly unique light and that\u2019s how you stand out as a growing business.\u201d<\/p>\n
Creating “magic”<\/h3>\n
The Iconic co-founder and managing director Adam Jacobs says making the impossible possible and delivering outstanding customer experiences is what put the fashion retailer on the map.<\/p>\n
“What landed The Iconic on Australia’s radar was our innovation around 3HR delivery,” says Adam.<\/p>\n
\u201cThis taught us a lot about how to create a brand people love.<\/p>\n
“It’s achieved through creating amazing experiences at moments that customers truly care about.<\/p>\n
“I heard this great definition of \u2018magic\u2019 recently: \u2018To make something easy and fun, that previously seemed impossible\u2019.”<\/p>\n
Growing with purpose<\/h3>\n
While passionate people and product innovation have also been a big part of General Assembly\u2019s growth story, one thing that has helped set us apart is an authentic brand story and a mission that matters.<\/p>\n
We\u2019ve grown organically from a small cluster of entrepreneurs in New York to a global community of 300,000 individuals.<\/p>\n
As our business has evolved, so has our brand.<\/p>\n
At the end of the day, if you have a product that solves a real problem, you have genuine interactions with customers and community, and you empower your people as advocates, you\u2019ll have the building blocks in place for a startup people love.<\/p>\n
Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, LinkedIn and iTunes. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Making people care is hard. Making them care about your business is even harder. So how can startups win the<\/p>\n","protected":false},"author":2,"featured_media":60519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42124"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42124"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60519"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}