{"id":42160,"date":"2023-10-20T15:19:11","date_gmt":"2023-10-20T15:19:11","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/australias-first-subscription-model-sex-toy-service-launches-to-access-new-markets-startupsmart\/"},"modified":"2023-10-20T15:19:11","modified_gmt":"2023-10-20T15:19:11","slug":"australias-first-subscription-model-sex-toy-service-launches-to-access-new-markets-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/australias-first-subscription-model-sex-toy-service-launches-to-access-new-markets-startupsmart\/","title":{"rendered":"Australia\u2019s first subscription model sex toy service launches to access new markets &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2013\/07\/l_subscription-toy-entrepreneurs-445.jpg\" alt=\"\" title=\"l_subscription-toy-entrepreneurs-445\"><\/div>\n<p>An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper.<\/p>\n<p>&nbsp;<\/p>\n<p>Discreteness was founded by Aishwarya Rao and Zway Yee to provide sex products to a segment of the adult market who may be too uncomfortable going into an adult store.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe\u2019ve positioned it to be in the subscription market to eliminate the need for customers to have to go into stores and have to think too much and research,\u201d Yee told <i>StartupSmart<\/i>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cGoing into the store in person can be difficult and there are a lot of options, so for a first-time buyer it\u2019s not an ideal situation.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>There are three boxes available: single, couple and premium (also for singles). Boxes can be delivered monthly or quarterly.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe subscription model hasn\u2019t overtaken the traditional online retailers of adult toys in the US yet, but it has taken off,\u201d Yee says.<\/p>\n<p>&nbsp;<\/p>\n<p>Co-founder Rao says the research requirements are a significant barrier that the subscription model is designed to overcome and cites the success of subscription beauty boxes as evidence the idea could take off.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt will open up a new market. I can\u2019t see myself going into the store, but I can see myself trying it out and signing up for a subscription. I think a lot of other women will think well why not, let\u2019s give it a shot,\u201d says Rao.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cI never thought I\u2019d be the kind of person who\u2019d like subscription services, but I\u2019ve really enjoyed learning about it with beauty boxes. It makes it easy to try new things.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Rao says <i><\/i>the three options ensure customers get products they can use and enjoy regardless of their relationship situation. For example, boxes for singles could include a vibrator, whereas a box for couples could include blindfolds.<\/p>\n<p>&nbsp;<\/p>\n<p>Yee says he imagines the quarterly option will be most popular, and adds the market for premium sex toys includes hundreds of options. Customers are able to register products they already have, return those they aren\u2019t going to use, and opt out at any time.<\/p>\n<p>&nbsp;<\/p>\n<p>All boxes will come with samples of products such as lubricants and massage oils.<\/p>\n<p>&nbsp;<\/p>\n<p>Most of the marketing will be targeted at women, as the two singles boxes are designed for them.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cBoth genders could buy subscriptions as gifts. Receiving a box once a month to spice up your relationship just seems like a great idea,\u201d Yee says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes<\/p>\n","protected":false},"author":2,"featured_media":60495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42160"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42160"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60495"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}