{"id":42187,"date":"2023-10-20T15:19:23","date_gmt":"2023-10-20T15:19:23","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/creating-a-brand-from-scratch-page-2-of-2-startupsmart\/"},"modified":"2023-10-20T15:19:23","modified_gmt":"2023-10-20T15:19:23","slug":"creating-a-brand-from-scratch-page-2-of-2-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/creating-a-brand-from-scratch-page-2-of-2-startupsmart\/","title":{"rendered":"Creating a brand from scratch – Page 2 of 2 – StartupSmart"},"content":{"rendered":"

He advises entrepreneurs to come to a branding agency without too many pre-conceived ideas.<\/p>\n

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\u201cJust because you think the brand is a good idea, that isn\u2019t to say that everyone else will think it\u2019s a good idea,\u201d he advises.<\/p>\n

 <\/p>\n

\u201cWe have people come to us all the time who want pink in their branding or a particular image, but once we go through the branding process we often find it\u2019s not at all relevant to their brand and have to advise against it.\u201d<\/p>\n

 <\/p>\n

The Leading Edge has worked with household name brands such as KFC, the Commonwealth Bank and on branding projects for George Weston Foods.<\/p>\n

 <\/p>\n

Bateman says a rigorous branding launching process would cost upwards of $100,000 with his agency.<\/p>\n

 <\/p>\n

\u201cAlthough it does depend on what the client wants,\u201d he says. \u201cA branding process with serious rigour would cost that, but it can be done for less than that.\u201d<\/p>\n

<\/p>\n

Doing it on a shoestring<\/h2>\n


<\/b><\/p>\n

<\/b><\/p>\n

However, there are countless success stories of brands that have launched a brand on the smell of an oily rag.<\/p>\n

 <\/p>\n

Tarquinio says spending more money during the brand set-up phase doesn\u2019t earn you greater success down the track. \u201cYou do see the average punter come up with a great brand from time to time,\u201d he says.<\/p>\n

 <\/p>\n

Australian entrepreneur Justin Herald is living proof of that. He built T-shirt brand Attitude with a borrowed $50 note. When he sold the business six years ago it was a multi-million company with products sold in Australia and throughout the world.<\/p>\n

 <\/p>\n

These days Herald claims an interest in 18 businesses and speaks publicly on how to launch a brand.<\/p>\n

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His latest venture is sunglasses brand Intimidate, which he says cost him just $150 in trademark costs to launch.<\/p>\n

 <\/p>\n

\u201cI asked a manufacturer if they would manufacture sample sunglasses for me, and they agreed to,\u201d he says. \u201cI took those samples to retailers and went from there.\u201d<\/p>\n

 <\/p>\n

A background in marketing made it easier for Anastasia Lambadaridis, who launched her skincare brand, Save Our Skin, four years ago.<\/p>\n

 <\/p>\n

But she didn\u2019t have much money to spend on the brand launch phase. \u201cI begged, borrowed, bartered and offered contra deals to launch my brand.\u201d<\/p>\n

 <\/p>\n

She sought opinions on her brand, but says that everyone had a different view. \u201cYou\u2019ve got to do what works for you and understand that there\u2019s no right or wrong. It\u2019s all about having faith.\u201d<\/p>\n

 <\/p>\n

Top tips for launching a brand:<\/h2>\n

<\/b><\/p>\n

    \n
  • Make sure you do your research on your competitors, the size of the market and your potential customers.<\/li>\n
  • Understand that a brand is more than just a logo. Be sure your brand communicates what your business stands for via your website, business cards, logo and marketing.<\/li>\n
  • Consider if you have the experience or background to create a brand yourself. If you don\u2019t feel confident about the process, seek out an expert and explain your vision.<\/li>\n
  • Get several quotes from agencies experienced in launching brands. Ask to see their credentials and consider speaking to a couple of past clients.<\/li>\n
  • Keep your branding simple. Don\u2019t overload your website or logo with too many fonts, colours or images.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    He advises entrepreneurs to come to a branding agency without too many pre-conceived ideas.   \u201cJust because you think the<\/p>\n","protected":false},"author":2,"featured_media":60478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42187"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42187"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60478"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}