{"id":42195,"date":"2023-10-20T15:19:26","date_gmt":"2023-10-20T15:19:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/two-years-in-the-making-six-park-launches-with-1-4-million-in-funding\/"},"modified":"2023-10-20T15:19:26","modified_gmt":"2023-10-20T15:19:26","slug":"two-years-in-the-making-six-park-launches-with-1-4-million-in-funding","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/two-years-in-the-making-six-park-launches-with-1-4-million-in-funding\/","title":{"rendered":"Two years in the making, Six Park launches with $1.4 million in funding"},"content":{"rendered":"
\"Six<\/div>\n

After two years of working in secret, a Melbourne robo-financial advice platform has officially launched with $1.4 million in seed funding and the backing of some of the biggest names in the Australian financial sector, including a former federal finance minister.<\/p>\n

Six Park is a robo-advisor startup offering a platform that combines human oversight and automated technology to help users create a professionally-managed and diversified investment portfolio.<\/p>\n

Founded by former JP Morgan New York employee Patrick Garrett and JP Morgan Australia chief Brian Watson, the startup now boasts an advisory board including federal finance minister from 2007 to 2010 Lindsay Tanner and former Future Fund chief Paul Costello.<\/p>\n

A market “crying out” for it<\/h3>\n

The founders were inspired to create the tech company after seeing the need for a trustworthy, efficient and independent directly while working in the sector.<\/p>\n

The pair had been working together for more than 20 years and zeroed in on the new idea two years ago.<\/p>\n

\u201cA couple of years ago we identified a need in the Australian market for a better way for investors to get investment guidance and execution,\u201d Garrett tells StartupSmart<\/em>.<\/p>\n

\u201cIt was mainly a function of the current model in Australia being too costly and too conflicted in getting financial advice.\u201d<\/p>\n

Garrett says he got a first-hand view of the emergence of similar robo-advisor technology in the US but the model is yet to take a hold in Australia.<\/p>\n

\u201cSo we went about building an offering that would provide high-level professional financial advice that was trustworthy and at a low price point,\u201d he says.<\/p>\n

\u201cThis business model has gotten traction in the US and it\u2019s still in an infant stage in Australia. But it is happening and it is going to happen. We think we\u2019ve got a very competitive offering, if not the best offering.\u201d<\/p>\n

Building trust<\/h3>\n

A key element to pioneering this new form of financial advice in Australia was building trust among the users, and Garrett says the esteemed board of advisors that have formed around Six Park are driving this.<\/p>\n

\u201cPeople are ultimately trusting a highly automated website with their financial decisions, so they need to trust that the people behind it are independent and have the investment knowledge and experience to trust it,\u201d he says.<\/p>\n

\u201cWe needed to get the right team of people together to build the trust in the market.\u201d<\/p>\n

The ability to point out the clear need in the sector for such a service, and connections in the industry proved to be crucial in bringing on board the big names, Garrett says.<\/p>\n

\u201cWe didn\u2019t need a lot of external marketing to these guys, every week there were stories of abuse in the market, of people getting ripped off and conflicts of interest in the industry. That helped draw high-quality people,\u201d he says.<\/p>\n

\u201cAbout 80% of advisors are owned by large banks. The industry is screaming out for a business model like this.<\/p>\n

\u201cThe fact that we were building a user-friendly, highly-accessible but sophisticated offering had a lot of appeal to people of the level of sophistication like Lindsay Tanner and Paul Costello.<\/p>\n

\u201cFor them their reputation is the most important thing, that\u2019s their brand equity. They wouldn\u2019t have gotten involved if the fundamental business mode wasn\u2019t very compelling.\u201d<\/p>\n

Tanner, who served as finance minister in the Labor government from 2007 to 2010 and is also the chairman of Essendon Football Club, says the people involved with the Melbourne startup make it stand out from the pack.<\/p>\n

\u201cI am excited about playing a role with a startup in an emerging sector that is dynamic, technology-driven and socially useful,\u201d Tanner says in a statement.<\/p>\n

\u201cThe standout feature of Six Park is the calibre and experience of the key people involved.\u201d<\/p>\n

Garrett adds that it isn\u2019t just \u201ctoken\u201d board and meets monthly to review asset allocation, global markets and refine the company\u2019s overall strategy, and will also convene during times of \u201cextreme market volatility or distress\u201d.<\/p>\n

\u201cWhat we think is different about ours is the level of professionalism, experience and oversight that the advisory board brings,\u201d he says.<\/p>\n

Two years in the making<\/h3>\n

The startup has been in the works for more than two years now, and Garrett says this slow approach was a deliberate measure to ensure it is compliant with regulations and able to grow rapidly on launch.<\/p>\n

\u201cWe spent a year and a half building the system and investing in it so it would be regulatory complaint, scalable, reliable and agile,\u201d he says.<\/p>\n

\u201cWe were doing all the right things to build a sustainable business model, not just something trying to opportunistically to quickly take advantage of a window of opportunity.<\/p>\n

\u201cWe have built something that has staying power and very good logic behind it in terms of investment strategy and it\u2019s available and affordable for all Australian investors, not just high net-worth individuals.\u201d<\/p>\n

To facilitate this slow-play, Six Park secured a $1.4 million seed investment from a group of 12 private investors.<\/p>\n

\u201cWe built a prototype of the offering and approached a small group of private investors known to us and presented the business model and the offering,\u201d Garrett says.<\/p>\n

\u201cWe were able to pull together about a dozen private investors and for the seed fund over two rounds while we did a proof of concept and then the beta test.\u201d<\/p>\n

The group of investors also served as beta testers of the Six Park platform, allowing them to see first-hand the virtues of a robo-advice service, he says.<\/p>\n

\u201cThey could see the construction of a portfolio of diversified exchange traded funds based on a risk assessment we built,\u201d Garrett says.<\/p>\n

\u201cWe did all of this manually while we were building an automated form.\u201d<\/p>\n

\u201cGetting seed funding is a lot of work and it\u2019s never easy. But it was made easier by the fact we were able to put the product in front of people and let them use it. With that they were willing to invest and that further validated our model.\u201d<\/p>\n

The importance of resilience<\/h3>\n

Six Park completed a soft launch two weeks ago and is now officially open to the public.<\/p>\n

\u201cWith any software system it\u2019s always best to have a soft launch when you unleash it on the public so you can deal with any issues,\u201d Garrett says.<\/p>\n

The launch has been two years in the making, and he says this patience and long-term approach is crucial for startup founders that want to create a sustainable business.<\/p>\n

\u201cBe patient and be ready to be criticised,\u201d Garrett says.<\/p>\n

\u201cStand by your convictions you will eventually attract good people and funding if you have a good idea.<\/p>\n

\u201cUltimately you need to be very resilient. It\u2019s very difficult to build something from scratch but if you have a good idea it\u2019s ultimately very rewarding.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em> LinkedIn<\/em> and<\/em> Soundcloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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