{"id":42197,"date":"2023-10-20T15:19:27","date_gmt":"2023-10-20T15:19:27","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/april5-awarded-20k-enterprise-connect-grant-startupsmart\/"},"modified":"2023-10-20T15:19:27","modified_gmt":"2023-10-20T15:19:27","slug":"april5-awarded-20k-enterprise-connect-grant-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/april5-awarded-20k-enterprise-connect-grant-startupsmart\/","title":{"rendered":"April5 awarded $20k Enterprise Connect grant – StartupSmart"},"content":{"rendered":"

Sydney-based marketing agency April5 says it will use a newly-awarded $20,000 Enterprise Connect grant to improve company resources, enhance client relationships and increase its workforce. <\/span><\/p>\n

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Enterprise Connect is a Federal Government program, providing companies with business expertise to assist in increasing competitiveness and capitalising on growth potential.<\/p>\n

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April5, founded in 2005 by Alicia Beachley, was eligible for a business diagnostic report and a $20,000 grant under Enterprise Connect.<\/p>\n

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Business advisors work with each company to review its business potential, while providing access to industry contacts, tools and resources.<\/p>\n

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They also conduct a business review, which provides a snapshot of the company\u2019s current business strategy, and assistance to improve its operations.<\/p>\n

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Once the business has completed a business review, they may apply for the Tailored Advisory Service, which helps the business follow through on the recommendations of the review.<\/p>\n

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If the business is granted assistance through this service, Enterprise Connect reimburses the business half the cost \u2013 up to a maximum of $20,000 \u2013 of engaging a consultant to implement recommended business improvements.<\/p>\n

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Judith Bennett, who acted as April5\u2019s business advisor, describes the company as a \u201cdynamic and energetic organisation\u201d in high-growth mode.<\/p>\n

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\u201cWith Alicia, we discussed where April5 is now, where it wants to be and its challenges,\u201d Bennett says.<\/p>\n

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\u201cWe developed an agreed action plan and April5 is now accessing the Enterprise Connect grant for innovation to make that plan happen.\u201d<\/p>\n

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Beachley says while the grant will prove useful, the service provided by Bennett was the more valuable aspect.<\/p>\n

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\u201cThe best thing that\u2019s come out of this is to sit down and review the business [with an Enterprise Connect business advisor] who makes recommendations for me to act on,\u201d Beachley says.<\/p>\n

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\u201cWe spent some of the grant money writing a very detailed business plan for this year, next year, the next three years, and five to six years down the track.\u201d<\/p>\n

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\u201cThe rest of it will look at current materials and how to communicate to clients\u2026 We\u2019re also looking at staffing levels and skills.\u201d<\/p>\n

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Beachley says it can be easy for start-ups to fall into a \u201cdo without\u201d mentality, so the grant will help to eliminate that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney-based marketing agency April5 says it will use a newly-awarded $20,000 Enterprise Connect grant to improve company resources, enhance client<\/p>\n","protected":false},"author":2,"featured_media":60470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42197"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42197"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60470"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}