{"id":42285,"date":"2023-10-20T15:20:06","date_gmt":"2023-10-20T15:20:06","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/the-40-questions-a-startup-needs-to-ask-about-its-users-startupsmart\/"},"modified":"2023-10-20T15:20:06","modified_gmt":"2023-10-20T15:20:06","slug":"the-40-questions-a-startup-needs-to-ask-about-its-users-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/the-40-questions-a-startup-needs-to-ask-about-its-users-startupsmart\/","title":{"rendered":"The 40 questions a startup needs to ask about its users – StartupSmart"},"content":{"rendered":"
When it comes to putting together a successful startup marketing campaign you need to know your market – but a general overview will only get you so far.<\/p>\n
To get that intimate voice in your copy where a potential customer wonders \u201care they reading my mind?\u201d you need to get to know your buyer.<\/p>\n
One of the best ways of doing this is to establish buyer personas – avatars that describe the people you want most as your customers. These avatars embody the demographics, characteristics and behaviours of your ideal customers and give you a single person to direct your blog posts, social media updates, videos and sales copy to.<\/p>\n
But where do you start? While ideally you want to interview your ideal customers to get it straight from their mouth you can also start to establish personas by looking at past customers and who you want to work with.<\/p>\n
Here are some questions to ask to get you started.<\/p>\n
The best place to get to know your buyer is by looking at their demographics and personal characteristics. This will give you clarity around the type of person you are targeting and the voice you need to use to communicate to them.<\/p>\n
Your buyer\u2019s pain points can tell you a lot of information, from what problem you need to solve and product or service you need to lead with, to the messaging you need to use, objections you need to overcome and risks you need to minimise.<\/p>\n
By drilling down further you can also start to identify the best ways of reaching your buyer, what tactics to use in your marketing and who else you may need to market to get your buyer over the line.<\/p>\n
These are just some of the questions you can ask when establishing your buyer personas.<\/p>\n
When you have an avatar set for each of your target customers consider pinning their profiles up in your office so you and your team never lose sight of who you are talking to and serving.<\/p>\n
Amanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter, marketing strategist and publicist.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to putting together a successful startup marketing campaign you need to know your market – but a<\/p>\n","protected":false},"author":2,"featured_media":60422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,13,1,26],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42285"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42285"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60422"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}