{"id":42330,"date":"2023-10-20T15:20:25","date_gmt":"2023-10-20T15:20:25","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/nuheara-crowdfunds-more-than-650000\/"},"modified":"2023-10-20T15:20:25","modified_gmt":"2023-10-20T15:20:25","slug":"nuheara-crowdfunds-more-than-650000","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/nuheara-crowdfunds-more-than-650000\/","title":{"rendered":"Nuheara crowdfunds more than $650,000"},"content":{"rendered":"
\"Nuheara<\/div>\n

Shortly after listing on the ASX, wearables company Nuheara launched a crowdfunding campaign to help fund the roll out of its intelligent wireless ear buds.<\/p>\n

In just over an hour Nuheara, a startup co-located in Perth and San Francisco, reached its initial goal of $US50,000.<\/p>\n

Nuheara co-founder David Cannington says you can never be sure how a campaign will go.<\/p>\n

\u201cIts always nerve-wrecking when you push the button at the beginning of a crowdfunding campaign because you just don\u2019t know what\u2019s going to happen,\u201d Cannington tells StartupSmart.<\/em><\/p>\n

\u201cThe phone just started blinging non-stop, as soon as that started to happen we knew that something was going right.”<\/p>\n

Now, with less than a week left, the campaign has attracted more than $US450,000 ($590,000) from 2100 backers keen to get their hands on a pair of Nuheara IQbuds.<\/p>\n

The hearable tech product combines Bluetooth, noise cancelling and assisted listening so users can select what they hear.<\/p>\n

The Nuheara team decided to launch a crowdfunding campaign not just to raise money but also to build a community and brand awareness around the product.<\/p>\n

After months of building up a database, advertising on Facebook and creating a community for Nuheara, the team launched the crowdfunding campaign.<\/p>\n

\u201cOnce the campaign gets out of the gate like that it just takes on its own momentum,\u201d Cannington says.<\/p>\n

Before this, however, they spent several months testing and retesting through Facebook and email marketing to build up a database they felt confident would back their campaign.<\/p>\n

\u201cOne of the secrets to executing a successful crowdfunding campaing is the work you put into beforehand,\u201d he says.<\/p>\n

And the first 24 to 72 hours after going live are critical.<\/p>\n

\u201cIf you don\u2019t get those first three days right, you\u2019re screwed,\u201d he says.<\/p>\n

To reduce the chances of this, Cannington shared a few steps his team took in building their crowdfunding campaign.<\/p>\n

Build an engaged community<\/h3>\n

When it came time to push the button on Indiegogo, Cannington knew they had an engaged community.<\/p>\n

\u201cWe had about 22,000 people on our database before we launched,\u201d he says.<\/p>\n

The startup also had about 17,000 Facebook likes and 30 to 40% click-through and open rates.<\/p>\n

Cannington did this with an effective and targeted Facebook strategy that his team developed over months of testing and retesting.<\/p>\n

Nuheara approached Facebook with the intention of building a community and to get them engaged, they shared content consistently on a daily basis, and ensured the messaging was always clear and well-designed.<\/p>\n

\u201cWe shared articles, our own blogs and updates on the product,\u201d Cannington says.<\/p>\n

But Cannington says one of his most successful moves was taking their product prototype out to the public and filming candid videos of people reacting to the product in their ears.<\/p>\n

\u201c[The videos] are very compelling, they\u2019re real, they\u2019re not staged,\u201d he says.<\/p>\n