Adam Franklin<\/a>.<\/p>\n <\/p>\n
\u201cBut I think attitudes are changing. People are perfectly happy to do their banking online, so once the penny drops that the cloud is much the same, as well as being so cost-effective, it will really take off. It\u2019s a no-brainer.\u201d<\/p>\n
<\/p>\n
Franklin favours the 37 Signals suite, which includes the Base Camp project management system and contacts accumulator High Rise.<\/p>\n
<\/p>\n
Ask another tech industry player and you\u2019ll get another pet favourite \u2013 Mick Liubinskas, co-founder of Pollenizer, says that you can\u2019t look beyond DropBox or One Password.<\/p>\n
<\/p>\n
\u201cIt all depends on who your advisors are really, what your accountant or tech guy is telling you,\u201d he says. \u201cBut in many ways the cloud is more secure than hard drives, which can crash.\u201d<\/p>\n
<\/p>\n
\u201cWith the cloud, multiple people can log onto the same file at the same time. It\u2019s so much faster and efficient. You pay a couple of hundred bucks and you have peace of mind.\u201d<\/p>\n
<\/p>\n
\u201cMy computer crashed recently and all I needed was One Password, which backed up all my bookmarks, and 15 minutes later I was up and running again with no material difference.\u201d<\/p>\n
<\/p>\n
Online entrepreneur Fred Schebesta says that not working in the cloud turns business founders into \u201cmini IT managers.\u201d<\/p>\n
<\/p>\n
\u201cWe\u2019ve got people working for us in the Philippines and Mexico and it\u2019s so easy to do when you\u2019re in the cloud,\u201d he says.<\/p>\n
<\/p>\n
\u201cIn terms of what you\u2019re saving a year, it will be around $3,000 on software, a further $5,000 on hardware, $5,000 on the redundancy savings and then another $4,000 on the tech guys that you would otherwise have to use.\u201d<\/p>\n
<\/p>\n
So, working in the cloud can save cash-strapped start-ups money, aid collaboration and significantly boost productivity.<\/p>\n
<\/p>\n
But, with so many different cloud computing products out there, what are the essentials that can make an actual impact for your business?<\/p>\n
<\/p>\n
Paul Wallbank, business writer, broadcaster and author of eBusiness, Seven Steps to Online Success, has boiled things down to offer his top five cloud computing tools that you should consider.<\/p>\n","protected":false},"excerpt":{"rendered":"
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