{"id":42400,"date":"2023-10-20T15:20:56","date_gmt":"2023-10-20T15:20:56","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/fruit-ninja-maker-joins-3-million-nsw-government-scheme-startupsmart\/"},"modified":"2023-10-20T15:20:56","modified_gmt":"2023-10-20T15:20:56","slug":"fruit-ninja-maker-joins-3-million-nsw-government-scheme-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/fruit-ninja-maker-joins-3-million-nsw-government-scheme-startupsmart\/","title":{"rendered":"Fruit Ninja maker joins $3 million NSW Government scheme – StartupSmart"},"content":{"rendered":"

The next edition of the highly popular Fruit Ninja app will be developed at Halfbrick Studio\u2019s new Sydney office as part of the NSW Government\u2019s new $3 million Interactive Media Fund. <\/span><\/p>\n

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Halfbrick Studios, maker of the app, is a video game developer based in Queensland. Fruit Ninja was initially released for Apple devices but also operates on Android OS devices.<\/p>\n

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It recently surpassed more than 100 million downloads across these platforms. It\u2019s believed the low cost of the game, combined with addictive gameplay, are the reasons behind its success.<\/p>\n

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Now it\u2019s been revealed the next edition of the game will be developed in Sydney, with Halfbrick Studios opening a new office in Sydney as part of the Interactive Media Fund, a new initiative of the NSW Government.<\/p>\n

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\u201cFruit Ninja will now grow even bigger with a new project to be led by a recently-formed Sydney team,\u201d NSW Deputy Premier Andrew Stoner said in a statement.<\/p>\n

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\u201cSydney-based developer Aidan Millott and colleague Dale Freya are currently hiring a new team of talented games developers for the new Halfbrick Sydney studio.\u201d<\/p>\n

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\u201cThe new Sydney team will develop the next evolution of the Fruit Ninja games franchise. The new game will involve players launching a series of fruit to knock ninjas off their towers in a 3D world, with each fruit having special powers.\u201d<\/p>\n

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\u201cThe game, due out in 2012, will initially be developed for Apple\u2019s iOS mobile operating system but will later be provided for other platforms including Android.\u201d<\/p>\n

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Stoner said the Interactive Media Fund will provide $3 million over two years to support creative digital content, including electronic games and transmedia projects.<\/p>\n

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\u201cThe global digital games market is expected to more than double to $53 billion by 2016 and mobile gaming to triple to $17.5 billion,\u201d he said.<\/p>\n

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\u201cThis fund will\u2026 be increasingly important in developing serious business and education tools, as well as entertainment games like the latest Fruit Ninja project.\u201d<\/p>\n

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Other Interactive Media Fund projects include:<\/p>\n

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