{"id":42516,"date":"2023-10-20T15:21:46","date_gmt":"2023-10-20T15:21:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/snapchat-users-collectively-watch-10-billion-videos-every-day-how-to-stand-out-from-the-crowd-startupsmart\/"},"modified":"2023-10-20T15:21:46","modified_gmt":"2023-10-20T15:21:46","slug":"snapchat-users-collectively-watch-10-billion-videos-every-day-how-to-stand-out-from-the-crowd-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/snapchat-users-collectively-watch-10-billion-videos-every-day-how-to-stand-out-from-the-crowd-startupsmart\/","title":{"rendered":"Snapchat users collectively watch 10 billion videos every day: How to stand out from the crowd – StartupSmart"},"content":{"rendered":"
\"Snapchat<\/div>\n

Snapchat users are now watching 10 billion videos a day, creating a massive opportunity for social media-savvy businesses.<\/p>\n

Snapchat confirmed the whopping spike in daily video content since February, Bloomberg reports.<\/p>\n

With a majority of Snapchat\u2019s users aged under 34, the social network is fast becoming the way young people consume news, become aware of brands and generate loyalty for these.<\/p>\n

CP Communications chief executive Catriona Pollard believes this makes the social media platform as important for businesses as Facebook and Instagram.<\/p>\n

\u201cTwitter has 305 million monthly active users, Instagram has 300 million, and Facebook has 1.59 billion, yet Snapchat\u2019s video views are nearing those of Facebook\u2019s,\u201d she tells SmartCompany.<\/p>\n

\u201cSnapchat is bigger than most people realise as it has over 200 million active users, which means small businesses should be taking notice of Snapchat \u2013 especially to target the younger millennial demographic.\u201d<\/p>\n

Pollard believes Snapchat, if used effectively, can help businesses bolster customer loyalty.<\/p>\n

\u201cIf Snapchat is used correctly to give customers a behind-the-scenes view of the small business, it can build reputation and loyalty,\u201d she says.<\/p>\n

\u201cSnapchat gives the feeling that the viewers are in on the secret and have inside knowledge and exclusive access into your small business. This builds trust and loyal customers.\u201d<\/p>\n

Last year, ShowPo chief executive Jane Lu told SmartCompany the social media platform was making customers more loyal to her brand.<\/p>\n

\u201cPeople spend a lot of time and thought on Instagram but Snapchat is quite easy,\u201d Lu said.<\/p>\n

\u201cSnapchat is about capturing the moment; you can\u2019t redo the moment.\u201d<\/p>\n

But before snapping the action, Pollard recommends small businesses evaluate who their target audience is and where it\u2019s most active.<\/p>\n

\u201cSnapchat\u2019s main age range is those aged 18 to 24, with more than two-thirds female, so if that is your target audience then Snapchat could create great opportunities to gain a follower base and increase loyalty in the audience you want,\u201d she says.<\/p>\n

And the fundamental rule businesses should live by on Snapchat is to always add value for the audience.<\/p>\n

\u201cUsers won\u2019t add your business unless they have a reason to, and it benefits them,\u201d Pollard says.<\/p>\n

\u201cWhether that\u2019s through sharing exclusive content, running competitions, or pushing out vouchers through Snapchat, you have to add value.\u201d<\/p>\n

How to stand out from the crowd<\/h3>\n

Pollard suggests businesses create content to reflect their own unique brand and key messaging.<\/p>\n

\u201cKeep it consistent,\u201d she says.<\/p>\n

Basic selfies and mundane daily activities won\u2019t do.<\/p>\n

\u201cThink about the quirky individual aspects of your business and show your audience how you are different,\u201d she says.<\/p>\n

\u201cSnapchat really allows the audience to see the small business as a personality with emotions that they can relate to and engage with.\u201d<\/p>\n

Exclusive material does really well too.<\/p>\n

\u201cIf you can offer the viewers something they haven\u2019t seen before on your Instagram or Facebook, they are more likely to engage with your Snapchat,\u201d Pollard says.<\/p>\n

\u201cAlso, don\u2019t take a Snapchat video or photo and then upload the same content to other social media accounts \u2013 keep Snapchat for separate, individual content.\u201d<\/p>\n

How often should businesses use Snapchat?<\/h3>\n

With Snapchat only capturing users\u2019 attention for a few seconds at a time, Pollard recommends sharing content once a day at minimum.<\/p>\n

\u201cDuring special events or launches, it\u2019s a good idea to create a content calendar to make sure great, exclusive content is being shared consistently, either though individual snaps or setting it as a Snapchat story.\u201d<\/p>\n

How to respond if you do stuff up<\/h3>\n

If a business sends out a snap that generates a lot of flack or negative attention, Pollard says it\u2019s important to respond with grace.<\/p>\n

\u201cAcknowledge the error and learn from it, and make a note of what kind of content it was so it isn\u2019t shared again,\u201d she says.<\/p>\n

\u201cDon\u2019t try to be defensive or argumentative \u2013 broadcast an apology on the platform it happened on, in a sincere manner, and move on.\u201d<\/p>\n

This article was first published on SmartCompany.<\/em><\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat users are now watching 10 billion videos a day, creating a massive opportunity for social media-savvy businesses. Snapchat confirmed<\/p>\n","protected":false},"author":2,"featured_media":60288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42516"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42516"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60288"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}