{"id":42518,"date":"2023-10-20T15:21:47","date_gmt":"2023-10-20T15:21:47","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/aussie-startup-kent-and-limes-curated-mens-fashion-offering-sizes-up-asian-market-startupsmart\/"},"modified":"2023-10-20T15:21:47","modified_gmt":"2023-10-20T15:21:47","slug":"aussie-startup-kent-and-limes-curated-mens-fashion-offering-sizes-up-asian-market-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/aussie-startup-kent-and-limes-curated-mens-fashion-offering-sizes-up-asian-market-startupsmart\/","title":{"rendered":"Aussie startup Kent and Lime\u2019s curated men\u2019s fashion offering sizes up Asian market – StartupSmart"},"content":{"rendered":"
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Just because some men dislike shopping, doesn\u2019t necessarily mean they don\u2019t want to look good.<\/p>\n

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That\u2019s the premise behind a number of curated shopping startups like Europe\u2019s Outfittery and America\u2019s Trunk Club. Upon signing up, users fill out a quick survey that determines the types of clothes they like to wear. Then the startup\u2019s in-house stylists select a collection of clothes to be delivered to their door. Customers are then free to try on and purchase any items they would like, those they don\u2019t can be sent back free of charge.<\/p>\n

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Australian startup Kent and Lime, which launched about a year and a half ago and is in the process of closing a $750,000 seed round, is eyeing off the as yet untouched curated shopping market in Asia, co-founder Will Rogers says.<\/p>\n

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\u201cI\u2019ve got a retail background so get it. Being a guy, I empathise really strongly,\u201d he says.<\/p>\n

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\u201cWe can be a $20 million year business in Australia, but our focus is Asia. We want to take our personalisation engine to all the major Asian cities.\u201d<\/p>\n

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Operating solely in Australia, Kent and Lime has generated $700,000 in revenue to-date and that figure is growing at a rate of 25% month-on-month. It\u2019s signing up 2500 new users a month, 3% of which go on to make a purchase through the site. Window shopping isn\u2019t a problem. Thirty-five per cent of items sent to customers, usually in batches of eight to ten items worth about $1000 in total, are purchased. Users choose how often to receive batches of clothes, once every two months, or once every four.<\/p>\n

 <\/p>\n

Rogers says the startup uses data from customers\u2019 previous purchases in an attempt to better tailor the clothes its sends to individual customers. The data would suggest it\u2019s working \u2013 the startup\u2019s repeat customers have a higher sell through rate than first timers.<\/p>\n

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\u201cWe\u2019ve built an algorithm which learns about what our customers like, based on their preferences,\u201d Rogers says.<\/p>\n

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\u201cWe map all our products so they correlate with attributes on a customer\u2019s profile. We\u2019re able to understand the social environment they\u2019re working on, and the specific activities they do that affect the types of clothing he can wear.<\/p>\n

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\u201cIt\u2019s all about using the data in a smart way and not just collecting for the sake of it.\u201d<\/p>\n

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Kent and Lime has already signed on a Sydney-based tech-focused venture capital firm, which Rogers won\u2019t name, for its seed round and is searching for high net worth investors with a background in online marketing, retail or technology to close the round.<\/p>\n

 <\/p>\n

Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Just because some men dislike shopping, doesn\u2019t necessarily mean they don\u2019t want to look good.   That\u2019s the premise behind<\/p>\n","protected":false},"author":2,"featured_media":60285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42518"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42518"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60285"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}