{"id":42584,"date":"2023-10-20T15:22:17","date_gmt":"2023-10-20T15:22:17","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/different-plane-would-be-amazon-competitor-jet-pivots-less-than-three-months-after-launch-startupsmart\/"},"modified":"2023-10-20T15:22:17","modified_gmt":"2023-10-20T15:22:17","slug":"different-plane-would-be-amazon-competitor-jet-pivots-less-than-three-months-after-launch-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/different-plane-would-be-amazon-competitor-jet-pivots-less-than-three-months-after-launch-startupsmart\/","title":{"rendered":"Different plane: Would-be Amazon competitor Jet pivots less than three months after launch – StartupSmart"},"content":{"rendered":"
Jet, the high-profile startup touted to be Amazon\u2019s next big competitor, has pivoted, just three months after launch.<\/p>\n
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The online retailer was founded by Marc Lore, the entrepreneur behind Quidsi and Diapers.com, which eventually sold to Amazon for $US550 million.<\/p>\n
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