{"id":42591,"date":"2023-10-20T15:22:20","date_gmt":"2023-10-20T15:22:20","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/instagram-and-twitter-updates-to-make-social-a-better-experience-for-businesses-startupsmart\/"},"modified":"2023-10-20T15:22:20","modified_gmt":"2023-10-20T15:22:20","slug":"instagram-and-twitter-updates-to-make-social-a-better-experience-for-businesses-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/instagram-and-twitter-updates-to-make-social-a-better-experience-for-businesses-startupsmart\/","title":{"rendered":"Instagram and Twitter updates to make social a better experience for businesses – StartupSmart"},"content":{"rendered":"
Social media platforms Instagram and Twitter have recently unveiled a number of changes designed to help small businesses manage negative comments and deliver better customer services to their followers.<\/p>\n
Recent statistics from Instagram show 7 million Australians now use the photo and video-sharing platform every month, which is up significantly from the 5 million users the platform had in 2015, and a massive 4.2 billion posts are liked on the platform every day.<\/p>\n
For businesses already comfortable on the service, Instagram is looking to make them even more so with recent changes to comment posting.<\/p>\n
Comments made on photos or videos can now be filtered for both offensive language and specific keywords nominated by the account holder. Instagram revealed the change in a blog post on September 12, with chief executive and co-founder Kevin Systrom saying he aim is to \u201cmaintain what has kept Instagram positive and safe\u201d.<\/p>\n
\u201cThe beauty of the Instagram community is the diversity of its members. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment,\u201d Systrom said.<\/p>\n