{"id":42663,"date":"2023-10-20T15:22:51","date_gmt":"2023-10-20T15:22:51","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/8-keys-to-entrepreneurship-startupsmart\/"},"modified":"2023-10-20T15:22:51","modified_gmt":"2023-10-20T15:22:51","slug":"8-keys-to-entrepreneurship-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/8-keys-to-entrepreneurship-startupsmart\/","title":{"rendered":"8 keys to entrepreneurship &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"142\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2015\/08\/l_bschool_h.png\" alt=\"\" title=\"l_bschool_h\"><\/div>\n<div class=\"sponsor-logo\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24547\" src=\"\/wp-content\/uploads\/2015\/08\/bschool.png\" width=\"160\" height=\"175\"><\/div>\n<div class=\"detail\">\n<div id=\"registration-main\">                             <\/p>\n<div id=\"mc_embed_signup\">\n<form action=\"\/\/startupsmart.us1.list-manage.com\/subscribe\/post?u=6ec18ad6e075ed9bf6e43add9&amp;id=6137a95ff0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2>Register today for free!<\/h2>\n<p><input class=\"rsform-input-box\" name=\"FNAME\" id=\"mce-FNAME\" placeholder=\"FIRST NAME\" size=\"35\" type=\"text\"><\/p>\n<div class=\"clear\" style=\"margin-bottom: 5px;\"><\/div>\n<p><input name=\"LNAME\" class=\"rsform-input-box\" id=\"mce-LNAME\" placeholder=\"LAST NAME\" size=\"35\" type=\"text\"><\/p>\n<div class=\"clear\" style=\"margin-bottom: 5px;\"><\/div>\n<p><input name=\"EMAIL\" class=\"required email rsform-input-box\" id=\"mce-EMAIL\" placeholder=\"EMAIL\" size=\"35\" type=\"email\"><\/p>\n<div class=\"clear\" style=\"margin-bottom: 5px;\"><\/div>\n<p><input name=\"PCODE\" class=\"rsform-input-box\" id=\"mce-PCODE\" placeholder=\"POST CODE\" size=\"35\" type=\"text\"><\/p>\n<div class=\"clear\" style=\"margin-bottom: 5px;\"><\/div>\n<div class=\"checkboxlabel\" style=\"padding-top: 0px;\">                                     <input value=\"1\" name=\"group[65][1]\" id=\"mce-group[65]-65-0\" type=\"checkbox\"><label for=\"mce-group[65]-65-0\">I would like to receive further information from BSchool<\/label>                                   <\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n<div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n<\/p><\/div>\n<\/p>\n<div style=\"position: absolute; left: -5000px;\">                                     <input name=\"b_6ec18ad6e075ed9bf6e43add9_6137a95ff0\" tabindex=\"-1\" type=\"text\">                                   <\/div>\n<div class=\"clear\">                                     <input value=\"ENROL NOW\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" type=\"submit\">                                   <\/div>\n<\/p><\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"lesson-0\">\n<p style=\"margin: 0px;\" class=\"lesson-header\">short course<\/p>\n<p class=\"lesson-title\">8 keys to entrepreneurship<\/p>\n<p class=\"lesson-sponsor\">Sponsored By: BSchool<\/p>\n<p class=\"lesson-desc\">You\u2019re an entrepreneur with a cutting-edge innovation or business idea, but are you really on to a winner?<\/p>\n<p>Your startup up is off the ground, but do you know how to tap into digital marketing, lock in future funding or hire your \u2018A team\u2019?<\/p>\n<p><em>StartupSmart<\/em> has teamed up with the savvy team of experts from BSchool\u2019s Diploma in Business to help you break through these barriers.<\/p>\n<p>In our free, eight-part online short course, 8 keys to entrepreneurship, you\u2019ll hear all the inside nous from Carolyn Creswell, founder of hugely successful Carmen\u2019s Museli, Adrian Giles, founder of Hitwise, Simon Crowe, founder of Grill\u2019d, and five other inspirational entrepreneurs.<\/p>\n<div id=\"registration-sub\">                               {rsform 148}                             <\/div>\n<p class=\"lesson-finoutmore\">Find out more about each lesson<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-1\">\n<p style=\"margin: 0px;\" class=\"lesson-subheader\">Lesson #1<\/p>\n<p class=\"lesson-title\">Your big idea \u2013 how to know you\u2019re onto a winner<\/p>\n<p class=\"lesson-desc\">We\u2019re about to find out if your idea can take flight. Hitwise founder Adrian Giles sold his business for $300 million, and he\u2019s got the insider nous to know if you\u2019ve struck gold.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-2\">\n<p class=\"lesson-subheader\">Lesson #2<\/p>\n<p class=\"lesson-title\">The product \u2013 commercialise it for success<\/p>\n<p class=\"lesson-desc\">Having a great business isn\u2019t just about a fantastic product \u2013 you need to commercialise it to make it work. Carman\u2019s Muesli Founder Carolyn Creswell reveals how to ensure your product is a \u2018must-buy\u2019.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-3\">\n<p class=\"lesson-subheader\">Lesson #3<\/p>\n<p class=\"lesson-title\">Build the story \u2013 bring emotional richness to your brand<\/p>\n<p class=\"lesson-desc\">By communicating what your startup uniquely stands for, your customers can become emotionally involved in that story. Grill\u2019d founder Simon Crowe shares his tips on positioning your brand.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-4\">\n<p class=\"lesson-subheader\">Lesson #4<\/p>\n<p class=\"lesson-title\">Know the true power of digital media<\/p>\n<p class=\"lesson-desc\">As a startup, using digital media is power. DT Digital founder David Trewern gives five tips on how to get noticed in a crowded marketplace and how to measure your traffic and results.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-5\">\n<p class=\"lesson-subheader\">Lesson #5<\/p>\n<p class=\"lesson-title\">Get your \u2018A team\u2019 \u2013 the people equation is a two-way street<\/p>\n<p class=\"lesson-desc\">Building a great team is a key ingredient for your startup to achieve lift-off. Business Chicks founder Emma Isaacs tells how she gets the right people.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-6\">\n<p class=\"lesson-subheader\">Lesson #6<\/p>\n<p class=\"lesson-title\">Your master plan \u2013 managing a fast-growth startup<\/p>\n<p class=\"lesson-desc\">Nothing is more vital than getting a strategy on paper to help bring your vision to life. Republica Education Founder Ryan Trainor shares advice on how to keep focused in the dynamic early days.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-7\">\n<p class=\"lesson-subheader\">Lesson #7<\/p>\n<p class=\"lesson-title\">Shake the tin \u2013 hot tips for raising capital for your idea<\/p>\n<p class=\"lesson-desc\">Startups generally have two main choices for raising capital: borrowing or equity. 333 Group managing director Richard Forbes gives his tips on finding out what\u2019s right for you.<\/p>\n<p class=\"next-lesson-section\">Next section<\/p>\n<\/p><\/div>\n<div id=\"lesson-8\">\n<p class=\"lesson-subheader\">Lesson #8<\/p>\n<p class=\"lesson-title\">Evolve your startup, or it\u2019s over<\/p>\n<p class=\"lesson-desc\">We address the tough fact \u2013 you have to keep evolving to succeed. Deloitte Digital Founder Peter Williams reveals why innovation is necessary as a means of survival.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<ul class=\"lesson-number\">\n<li class=\"lesson-0\">                             <a href=\"#lesson-0\">0<\/a>                           <\/li>\n<li class=\"lesson-1\">                             <a href=\"#lesson-1\">1<\/a>                           <\/li>\n<li class=\"lesson-2\">                             <a href=\"#lesson-2\">2<\/a>                           <\/li>\n<li class=\"lesson-3\">                             <a href=\"#lesson-3\">3<\/a>                           <\/li>\n<li class=\"lesson-4\">                             <a href=\"#lesson-4\">4<\/a>                           <\/li>\n<li class=\"lesson-5\">                             <a href=\"#lesson-5\">5<\/a>                           <\/li>\n<li class=\"lesson-6\">                             <a href=\"#lesson-6\">6<\/a>                           <\/li>\n<li class=\"lesson-7\">                             <a href=\"#lesson-7\">7<\/a>                           <\/li>\n<li class=\"lesson-8\">                             <a href=\"#lesson-8\">8<\/a>                           <\/li>\n<\/ul>\n<div class=\"lesson-registration\">                           <button id=\"mobile-enrol\">enrol now<\/button> <button id=\"mobile-enrol-close\"><\/button>                         <\/div>\n<\/p><\/div>\n<footer>\n<div class=\"sharingcontainer-bottom\">\n<div class=\"addthis_sharing_toolbox\"><\/div>\n<\/p><\/div>\n<div class=\"td-post-source-tags td-pb-padding-side\"><\/div>\n<div class=\"jumptocomment\">                           <a href=\"#article-end\">Jump to Comment<\/a>                         <\/div>\n<div class=\"author-box-wrap\">                           <a itemprop=\"author\" href=\"\/author\/startupsmart2\/\"><\/a>                           <\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\">                               <span class=\"fn\"><a itemprop=\"author\" href=\"\/author\/startupsmart2\/\">StartupSmart<\/a><\/span>                               <\/p>\n<div class=\"td-author-social\"><\/div>\n<\/p><\/div>\n<div class=\"designation\"><\/div>\n<div class=\"td-author-description\">                               Since 2010 StartupSmart has been Australia\u2019s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government\u2019s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world\u2019s focus on technology, creativity and entrepreneurialism.                             <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"taboola_container\">\n<div id=\"taboola-outer\">\n<div class=\"block-title\">                               <span>RECOMMENDED<\/span>                             <\/div>\n<div id=\"taboola-below-article\">\n<div id=\"taboola-below-article-organic-thumbnails\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"taboola-outer\">\n<div class=\"block-title\">                               <span>FROM AROUND THE WEB<\/span>                             <\/div>\n<div id=\"taboola-below-article\">\n<div id=\"taboola-below-article-sponsored-thumbnails\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/footer>\n<\/article>\n<div 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href=\"\/advice\/growth\/innovation\/uber-activates-one-click-campaign-for-policy-change\/\" rel=\"bookmark\" title=\"Uber ramps up its campaign against the Victorian government and urges users to make noise\">Uber ramps up its campaign against the Victorian government and urges&#8230;<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                       <a href=\"\/author\/ddias\/\">Dinushi Dias<\/a> <span>&#8211;<\/span>                                     <\/div>\n<p><span class=\"divider\">|<\/span>                                     <\/p>\n<div class=\"td-post-date\">                                       <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-04T15:07:45+00:00\">Friday, 4 March 2016<\/time>                                     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                                   <a href=\"\/advice\/business-planning\/five-steps-to-creating-a-successful-business-plan\/\" rel=\"bookmark\" title=\"Five steps to creating a successful business plan\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/business-planning-100x75.jpg\" alt=\"\" title=\"Five steps to creating a successful business plan\"><\/a>                                 <\/div>\n<div class=\"item-details\">                                   <a href=\"\/advice\/business-planning\/\" class=\"td-post-category\">Business planning<\/a>                                   <\/p>\n<h3 class=\"entry-title td-module-title\"><a href=\"\/advice\/business-planning\/five-steps-to-creating-a-successful-business-plan\/\" rel=\"bookmark\" title=\"Five steps to creating a successful business plan\">Five steps to creating a successful business plan<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                       <a href=\"\/author\/startupsmart2\/\">StartupSmart<\/a> <span>&#8211;<\/span>                                     <\/div>\n<p><span class=\"divider\">|<\/span>                                     <\/p>\n<div class=\"td-post-date\">                                       <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-04T11:49:05+00:00\">Friday, 4 March 2016<\/time>                                     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                                   <a href=\"\/news-analysis\/local\/will-apple-google-or-facebook-be-more-prosperous-in-10-years\/\" rel=\"bookmark\" title=\"Will Apple, Google or Facebook be more prosperous in 10 years?\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" 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   <\/div>\n<p><span class=\"divider\">|<\/span>                                     <\/p>\n<div class=\"td-post-date\">                                       <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-02T10:18:34+00:00\">Wednesday, 2 March 2016<\/time>                                     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                                   <a href=\"\/advice\/business-planning\/why-the-sharing-economy-could-have-a-hard-landing-in-australia\/\" rel=\"bookmark\" title=\"Why the sharing economy could have a hard landing in Australia\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/handshake-100x75.jpg\" alt=\"\" title=\"Why the sharing economy could have a hard landing in Australia\"><\/a>                                 <\/div>\n<div class=\"item-details\">                                   <a href=\"\/advice\/business-planning\/\" class=\"td-post-category\">Business planning<\/a>                                   <\/p>\n<h3 class=\"entry-title td-module-title\"><a href=\"\/advice\/business-planning\/why-the-sharing-economy-could-have-a-hard-landing-in-australia\/\" rel=\"bookmark\" title=\"Why the sharing economy could have a hard landing in Australia\">Why the sharing economy could have a hard landing in Australia<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                       <a href=\"\/author\/theconversation\/\">The Conversation<\/a> <span>&#8211;<\/span>                                     <\/div>\n<p><span class=\"divider\">|<\/span>                                     <\/p>\n<div class=\"td-post-date\">                                       <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-04T09:46:46+00:00\">Friday, 4 March 2016<\/time>                                     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                                   <a href=\"\/advice\/business-planning\/why-youre-going-to-fail-and-thats-not-the-end-of-the-world\/\" rel=\"bookmark\" title=\"Why failing at your startup isn&#8217;t the end of the world\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/failure-100x75.jpg\" alt=\"\" title=\"Why failing at your startup isn&#8217;t the end of the world\"><\/a>                                 <\/div>\n<div class=\"item-details\">                                   <a href=\"\/advice\/business-planning\/\" class=\"td-post-category\">Business planning<\/a>                                   <\/p>\n<h3 class=\"entry-title td-module-title\"><a href=\"\/advice\/business-planning\/why-youre-going-to-fail-and-thats-not-the-end-of-the-world\/\" rel=\"bookmark\" title=\"Why failing at your startup isn&#8217;t the end of the world\">Why failing at your startup isn&#8217;t the end of the world<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                       <a href=\"\/author\/startupsmart2\/\">StartupSmart<\/a> <span>&#8211;<\/span>                                     <\/div>\n<p><span class=\"divider\">|<\/span>                                     <\/p>\n<div class=\"td-post-date\">                                       <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-03T11:38:41+00:00\">Thursday, 3 March 2016<\/time>                                     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"td_block_wrap td_block_2 td_block_widget td_block_id_2595353993 td_uid_2_56de01783020e_rand td_with_ajax_pagination\">\n<h4 class=\"block-title\"><span>Sponsored Content<\/span><\/h4>\n<div id=\"td_uid_2_56de01783020e\" class=\"td_block_inner\">\n<div class=\"td-block-span12\">\n<div class=\"td_module_4 td_module_wrap td-animation-stack\">\n<div class=\"td-module-image\">\n<div class=\"td-module-thumb\">                                 <a href=\"\/sponsored\/sponsored-post\/i-had-sleepless-nights-worrying-my-inexperience-would-result-in-a-disaster-how-to-tackle-the-roadblocks-startups-face-during-the-setup-stage\/\" rel=\"bookmark\" title=\"\u201cI had sleepless nights worrying my inexperience would result in a disaster\u201d: How to tackle the roadblocks startups face during the setup stage\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"230\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/ANZ_SuS_roadblocks-startups-face_v1-300x230.jpg\" alt=\"ANZ_SuS_roadblocks startups face_v1\" title=\"\u201cI had sleepless nights worrying my inexperience would result in a disaster\u201d: How to tackle the roadblocks startups face during the setup stage\"><\/a>                               <\/div>\n<\/p><\/div>\n<p><a href=\"\/sponsored\/sponsored-post\/\" class=\"td-post-category\">Sponsored Post<\/a>                             <\/p>\n<h3 class=\"entry-title td-module-title\"><a href=\"\/sponsored\/sponsored-post\/i-had-sleepless-nights-worrying-my-inexperience-would-result-in-a-disaster-how-to-tackle-the-roadblocks-startups-face-during-the-setup-stage\/\" rel=\"bookmark\" title=\"\u201cI had sleepless nights worrying my inexperience would result in a disaster\u201d: How to tackle the roadblocks startups face during the setup stage\">\u201cI had sleepless nights worrying my inexperience would result in a&#8230;<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                 <a href=\"\/author\/startupsmart2\/\">StartupSmart<\/a> <span>&#8211;<\/span>                               <\/div>\n<div class=\"td-post-date\">                                 <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-08T09:00:22+00:00\">Tuesday, 8 March 2016<\/time>                               <\/div>\n<\/p><\/div>\n<div class=\"td-excerpt\">                               Having an idea and deciding to build a business around that idea is just about one of the most exciting and courageous things you&#8230;                             <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                               <a href=\"\/sponsored\/sponsored-post\/how-innovation-is-rocking-the-foundations-of-commerce\/\" rel=\"bookmark\" title=\"How innovation is rocking the foundations of commerce\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/03\/braintreeconference_0316-100x75.jpg\" alt=\"braintree conference\" title=\"How innovation is rocking the foundations of commerce\"><\/a>                             <\/div>\n<div class=\"item-details\">                               <a href=\"\/sponsored\/sponsored-post\/\" class=\"td-post-category\">Sponsored Post<\/a>                               <\/p>\n<h3 class=\"entry-title td-module-title\"><a href=\"\/sponsored\/sponsored-post\/how-innovation-is-rocking-the-foundations-of-commerce\/\" rel=\"bookmark\" title=\"How innovation is rocking the foundations of commerce\">How innovation is rocking the foundations of commerce<\/a><\/h3>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">                                   <a href=\"\/author\/tchristie\/\">Thea Christie<\/a> <span>&#8211;<\/span>                                 <\/div>\n<p><span class=\"divider\">|<\/span>                                 <\/p>\n<div class=\"td-post-date\">                                   <time class=\"entry-date updated td-module-date\" datetime=\"2016-03-07T08:58:21+00:00\">Monday, 7 March 2016<\/time>                                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td-block-span12\">\n<div class=\"td_module_6 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\">                               <a href=\"\/sponsored\/sponsored-post\/is-australia-facing-a-digital-innovation-dead-end\/\" rel=\"bookmark\" title=\"Is Australia facing a digital innovation dead-end?\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/02\/APIdays-sponspost-constructingapps-100x75.png\" alt=\"\" title=\"Is Australia facing a digital innovation dead-end?\"><\/a>                             <\/div>\n<div class=\"item-details\">                               <a href=\"\/sponsored\/sponsored-post\/\" 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