{"id":42677,"date":"2023-10-20T15:22:57","date_gmt":"2023-10-20T15:22:57","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/market-engine-gets-royal-mail-stamp-of-approval-startupsmart\/"},"modified":"2023-10-20T15:22:57","modified_gmt":"2023-10-20T15:22:57","slug":"market-engine-gets-royal-mail-stamp-of-approval-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/market-engine-gets-royal-mail-stamp-of-approval-startupsmart\/","title":{"rendered":"Market Engine gets Royal Mail stamp of approval – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

For Melbourne-based startup Market Engine, an investment from one of the biggest postal agencies in the world is about credibility as much as the money.<\/p>\n

 <\/p>\n

Royal Mail has completed a \u201cmulti-million dollar investment\u201d in the market management service, and Market Engine co-founder Nathan Ruff says it\u2019s fantastic to have a company with such a big reputation come on board.<\/p>\n

 <\/p>\n

\u201cIt\u2019s a great endorsement,\u201d Ruff says.<\/p>\n

 <\/p>\n

\u201cIt feels fantastic to have such multinational support.\u201d<\/p>\n

 <\/p>\n

\u201cWe\u2019re a little company about to get a lot bigger, but getting a company of that size and reputation to back us fills us with confidence.\u201d<\/p>\n

 <\/p>\n

The Market Engine service facilitates cross-border trade for various brands, providing back-end management systems for ecommerce platforms especially looking to focus on the giant China market.<\/p>\n

 <\/p>\n

While Ruff can\u2019t reveal the actual investment or the valuation it placed on the startup, Royal Mail are one of the biggest postal service providers in Europe and it\u2019s big news that they\u2019re backing a small Aussie tech startup.<\/p>\n

 <\/p>\n

Business is going postal<\/b> <\/h2>\n

It all started after Market Engine provided some work to the UK postal service, Ruff says.<\/p>\n

 <\/p>\n

\u201cWe pitched in some work for those guys, and they must\u2019ve liked what they saw,\u201d he says.<\/p>\n

 <\/p>\n

The capital injection will be going towards the startup\u2019s continual expansion into international markets, building its team, and further developing the platform.<\/p>\n

 <\/p>\n

Royal Mail Parcels managing director Nick Landon says the two companies can help each other.<\/p>\n

 <\/p>\n

\u201cWe think we can leverage our scale and expertise to help Market Engine expand and accelerate its entrance into new markets, while identifying opportunities to incorporate its technology solutions within Royal Mail\u2019s existing operations,\u201d Landon says.<\/p>\n

 <\/p>\n

It\u2019s not the first time the Aussie startup has worked with postal services, having already collaborated with Australia Post, Canada Post and Post Nord.<\/p>\n

 <\/p>\n

\u201cPostal services can see the opportunity, with a massive China market sitting on our doorstep,\u201d Ruff says.<\/p>\n

 <\/p>\n

\u201cThey see the opportunity to increase parcel delivery in that element, particularly cross-border, and they\u2019re good at acting as a gateway into that market.<\/p>\n

 <\/p>\n

\u201cThey can offer small-to-medium sized merchants the opportunities to be exposed to 300 million new customers, and provide the destination to do so.\u201d<\/p>\n

 <\/p>\n

Helping retailers unlock huge global markets<\/b><\/h2>\n

Market Engine focuses on helping brands launch an online ecommerce presence in China, and Ruff says this can be a very difficult process.<\/p>\n

 <\/p>\n

\u201cIt\u2019s very labour intensive and there are a lot of issues culturally and with language,\u201d he says.<\/p>\n

 <\/p>\n

\u201cOur product enables brands in real-time to transparently manage their retail presence across a China ecommerce platform.\u201d<\/p>\n

 <\/p>\n

The service can enable brands to centrally manage numerous online shopping fronts across large Chinese ecommerce sites like Alibaba\u2019s Tmall and JD, and then sell directly to consumers in the China market.<\/p>\n

 <\/p>\n

The startup launched late last year, with a $1.2 million private investment that helped get it off the ground.<\/p>\n

 <\/p>\n

It\u2019s the latest in a long line of successes for Market Engine this year, which is enjoying \u201cdouble-figure\u201d revenue growth.<\/p>\n

 <\/p>\n

With offices in Australia, Europe and China, it\u2019s also looking to establish bases in the UK, Canada and New Zealand in the near future.<\/p>\n

 <\/p>\n

Want to grow your business with Instagram?<\/i> StartupSmart School can help<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

For Melbourne-based startup Market Engine, an investment from one of the biggest postal agencies in the world is about credibility<\/p>\n","protected":false},"author":2,"featured_media":60203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42677"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42677"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60203"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}