{"id":42812,"date":"2023-10-20T15:23:57","date_gmt":"2023-10-20T15:23:57","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/scale-makes-third-investment-in-startup-connecting-businesses-with-social-media-professionals-startupsmart\/"},"modified":"2023-10-20T15:23:57","modified_gmt":"2023-10-20T15:23:57","slug":"scale-makes-third-investment-in-startup-connecting-businesses-with-social-media-professionals-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/scale-makes-third-investment-in-startup-connecting-businesses-with-social-media-professionals-startupsmart\/","title":{"rendered":"Scale makes third investment in startup connecting businesses with social media professionals – StartupSmart"},"content":{"rendered":"
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An invite-only marketplace that connects businesses with freelance social media and community professionals is the latest startup to secure seed funding from Scale Investors, the angel investor network focusing on funding startups with female executives.<\/p>\n

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CloudPeeps allows startups and more established companies to engage qualified professionals \u2013 known as \u201cpeeps\u201d \u2013 to quickly scale their social media presence.<\/p>\n

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There are currently 200 freelancers from both the US and Australia on the site, with the startup vetting users to ensure high-quality talent. Qualified \u201cpeeps\u201d have worked on community engagement for companies such as Lyft, Zappos and L\u2019Oreal.<\/p>\n

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Co-founder and chief executive of Cloud Peeps, Kate Kendall, identified the need for the startup after she found it difficult to find reliable assistance with social media for her professional event discovery startup The Fetch without hiring a digital agency.<\/p>\n

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Kendall launched a beta version of CloudPeeps in January this year with cofounder Shala Burroughs. The startup is part of the First Growth Venture Network accelerator in New York.<\/p>\n

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Laura McKenzie, chief executive of Scale Investors, told StartupSmart<\/i> the angel investor network is \u201creally excited\u201d to invest in both Kate and Shala\u2019s startup.<\/p>\n

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\u201cThe two of them together make a pretty formidable team \u2013 they have really complementary skills,\u201d she says.<\/p>\n

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\u201cWe\u2019ve been impressed with how they\u2019re able to build a community amongst their community managers so quickly and so authentically. And to have attracted some pretty high-profile US investor talks to the calibre of both of them individually.\u201d<\/p>\n

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Kendall said in a statement that while the startup ended up raising in New York and San Francisco as well, she was \u201cparticularly excited\u201d about bringing CloudPeeps to Australia.<\/p>\n

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\u201cLaura and the team have shown such commitment and support to female founders here, and I was impressed by the group\u2019s speed, sophistication and global approach,\u201d she said.<\/p>\n

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Follow<\/i> StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

An invite-only marketplace that connects businesses with freelance social media and community professionals is the latest startup to secure seed<\/p>\n","protected":false},"author":2,"featured_media":60125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42812"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42812"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60125"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}