{"id":42821,"date":"2023-10-20T15:24:01","date_gmt":"2023-10-20T15:24:01","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/snapchat-scraps-plans-to-produce-original-content-startupsmart\/"},"modified":"2023-10-20T15:24:01","modified_gmt":"2023-10-20T15:24:01","slug":"snapchat-scraps-plans-to-produce-original-content-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/snapchat-scraps-plans-to-produce-original-content-startupsmart\/","title":{"rendered":"Snapchat scraps plans to produce original content – StartupSmart"},"content":{"rendered":"
Just as a photo sent through Snapchat quickly disappears into nothingness, so too have the company\u2019s plans to create its own original content for the platform.<\/p>\n
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The startup has been struggling to find ways to successfully monetise its 100 million plus active users and announced the Snap Channel in January, as Deadline reports.<\/p>\n
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It was Snapchat\u2019s first venture into generating its own content, with plans to mainly focus on short-form narrative and musical series.<\/p>\n
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To signal the seriousness of its intent, the company hired former Fox senior vice present Marcus Wiley to lead the way.<\/p>\n
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But five months later Wiley, along with the rest of the team, are gone.<\/p>\n
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\u201cGiven that we are winding down the Snap Channel, it\u2019s natural that Marcus would want to explore other opportunities,\u201d a Snapchat statement to TechCrunch<\/i> says.<\/p>\n
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\u201cHe is a tremendous talent and we wish him well.\u201d<\/p>\n
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After being put on hold with plans for a relaunch, Snap Channel has been completely scrapped. It came as an abrupt surprise for the staff, who were apparently in the midst of discussions with major studios and production companies.<\/p>\n
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It seems Snapchat will now be leaving the content creation to the experts, with partners like Buzzfeed, CNN and Yahoo.<\/p>\n
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With the advent of the \u2018Discover\u2019 tab, Snapchat seemed to have hedged its bets on original content as a way to draw users in and monetise the masses.<\/p>\n
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