to get featured on the site<\/a>.<\/p>\n <\/p>\n
\u201cThat\u2019s something I think a lot of people miss out on,\u201d he said.<\/p>\n
<\/p>\n
\u201cThe hardest thing right now isn\u2019t building a good product or the product itself \u2013 the hardest part for some is getting attention. And if you can\u2019t describe your product very simply, you\u2019re not going to get anywhere.\u201d<\/p>\n
<\/p>\n
Hoover also said having an easy-to-read tagline and building authentic relationships with people is also a step in the right direction.<\/p>\n
<\/p>\n
\u201cThe landing page is important too as people only have a few seconds and are going to judge your product by that,\u201d he said.<\/p>\n
<\/p>\n
\u201cAnd in terms of the makers or founders, don\u2019t talk like a traditional scammy marketer \u2013 no offence to car salesmen. Encourage conversation\u2026 people appreciate transparency and honesty.\u201d<\/p>\n
<\/p>\n
Follow<\/i> StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
Getting your startup listed on Product Hunt is incredibly difficult but there are a few ways to increase your chances<\/p>\n","protected":false},"author":2,"featured_media":60111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42839"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42839"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60111"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}