{"id":42912,"date":"2023-10-20T15:24:42","date_gmt":"2023-10-20T15:24:42","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/viparo-group-startupsmart\/"},"modified":"2023-10-20T15:24:42","modified_gmt":"2023-10-20T15:24:42","slug":"viparo-group-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/viparo-group-startupsmart\/","title":{"rendered":"VIPARO Group &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2012\/03\/l_viparo_roberto-ranoa.gif\" alt=\"Roberto Ranoa\" title=\"Roberto Ranoa\"><\/div>\n<p>The VIPARO Group runs two websites specialising in niche products, primarily fashion and photography lighting equipment.<\/p>\n<p>&nbsp;<\/p>\n<p>Ranoa says both businesses are based on the same concept of creating unique products for exclusive online sale.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe have outsourced the majority of our website development to a team of overseas freelancers, which has allowed us to focus more on sourcing and developing higher quality product offerings to our customers,\u201d he says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cVIPARO is a fashion label of leather garments and accessories, which sells exclusively online through our multiple channels including our website, Westfield, eBay and ASOS Marketplace.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cHypop, on the other hand, is an online retailer of photography equipment catered to the entry-level or semiprofessional photographers.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>According to Ranoa, the rise of larger online retail sites \u2013 such as Zappos, Dick Smith, Kogan, eBay and Amazon \u2013 have reduced the barriers for most consumers to purchase products online.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis in turn has assisted us smaller online retailers to grow in an otherwise cluttered industry,\u201d he says.<\/p>\n<p>&nbsp;<\/p>\n<p>As with most small businesses, Ranoa says gaining exposure proved to be one of the most challenging aspects of starting up.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe have organically grown by focusing heavily on the products we offer and promoting a more online-heavy marketing strategy through SEO, Google Adwords and social media marketing,\u201d he says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe\u2019ve found that by maintaining a unique, transparent brand story, we\u2019re able to attract loyal customers and gain exposure through word-of-mouth.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Ranoa says the best part of starting up the business was the ability to develop an entirely new brand and product, and assembling a team with \u201cthe same passion and drive for the products that we offer\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The VIPARO Group runs two websites specialising in niche products, primarily fashion and photography lighting equipment. &nbsp; Ranoa says both<\/p>\n","protected":false},"author":2,"featured_media":60068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42912"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=42912"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/42912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60068"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=42912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=42912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=42912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}