{"id":43015,"date":"2023-10-20T15:25:27","date_gmt":"2023-10-20T15:25:27","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/from-doritos-ultrasound-to-7-elevens-teachers-day-these-are-the-top-viral-ads-of-2016-startupsmart\/"},"modified":"2023-10-20T15:25:27","modified_gmt":"2023-10-20T15:25:27","slug":"from-doritos-ultrasound-to-7-elevens-teachers-day-these-are-the-top-viral-ads-of-2016-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/from-doritos-ultrasound-to-7-elevens-teachers-day-these-are-the-top-viral-ads-of-2016-startupsmart\/","title":{"rendered":"From Doritos&#8217; Ultrasound to 7 Eleven&#8217;s Teachers Day: These are the top viral ads of 2016 &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/12\/Viral-ads-Doritos-Ultrasound-YouTube-screenshot-640x332.jpg\" alt=\"Viral ads Doritos Ultrasound YouTube screenshot\" title=\"Viral ads Doritos Ultrasound YouTube screenshot\"><\/div>\n<p>What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common?&nbsp;They all feature in this year\u2019s top 10 most shared advertisements.<\/p>\n<p>In a list compiled by video ad tech company Unruly, advertisements from the past year were ranked by how many times viewers had shared the ad.<\/p>\n<p>The full list stretches out to 20 places, and features advertisements from 10 different countries and on many different topics.<\/p>\n<p>The average ad runtime was 2.49 minutes, despite many of the ads having a runtime of 30 seconds.<\/p>\n<p>Global VP of insight at Unruly Ian Forrester said in a statement 2016 was an \u201cextraordinary year for world politics and times have never been more uncertain\u201d.<\/p>\n<p>\u201cVideo advertising has once again reflected the wants and needs of society and offered a powerful route to escapism for consumers,\u201d Forrester said.<\/p>\n<p>\u201cWe\u2019ve also seen the most successful creatives bubbling up from a vast range of countries and cultures, showing how digital video can break down national boundaries and become a truly global conversation.\u201d<\/p>\n<p>Here are the top 10 most shared advertisements from 2016, according to Unruly.<\/p>\n<h3>1. John Lewis \u2013 #BusterTheBoxer<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sr6lr_VRsEo\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Bouncing woodland creatures, Christmas, and a loveable Boxer named Buster were the key ingredients retailer John Lewis needed to create not only 2016\u2019s most shared video but the company\u2019s most-shared&nbsp;Christmas ad ever.<\/p>\n<p>John Lewis\u2019 annual Christmas promotion&nbsp;is no small affair, with the ad\u2019s soundtrack even available to viewers on Spotify.<\/p>\n<h3>2. Channel 4 \u2013 We Are The Superhumans<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IocLkk3aYlk\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In the UK, Channel 4s advertisement to promote the 2016 Paralympic games was a hit, featuring a jazzy soundtrack and athletes dancing, playing the piano, and competing.<\/p>\n<h3>3. Shell \u2013 Best Day Of My Life<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/eCs8kqUng4s\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>With a take on the popular song \u201cBest Day of my Life\u201d, Shell gathered a collection of famous singers and songwriters to create an ad promoting the company\u2019s collaboration with \u201cyoung energy entrepreneurs\u201d. The video also features a selection of futuristic designs and ideas to create renewable energy.<\/p>\n<h3>4. Vodafone \u2013 Ramadan 2016<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wtGnenSS9_o\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This lively ad was made by Vodafone Egypt to promote it\u2019s service over the Ramadan fasting period, and features a number of famous Egyptian actors and singers.<\/p>\n<h3>5. OK Go &amp; S7 Airlines \u2013 Upside Down and Inside Out<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LWGJA9i18Co\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>American rock band OK Go are widely known for their crazy music videos, which often involve impossible mechanisms or locations, and which attract thousands of views when released. Their most recent video for a four-minute song was shot in just 4.2 seconds.<\/p>\n<p>Russian airline S7 decided to partner with the band to take advantage of the band\u2019s music video publicity. The result is a colourful video shot entirely in zero-gravity, featuring the band\u2019s familiar use of paint and unusual objects.<\/p>\n<h3>6. Nike \u2013 The Switch<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/scWpXEYZEGk\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In what is more of a short movie than an advertisement, Nike\u2019s \u201cThe Switch\u201d tells the story of a young boy who collides with famous Portuguese soccer player Cristiano Ronaldo, resulting in the two magically switching places. In the \u201cbody swap\u201d situation, Ronaldo and the boy end up facing off on the world stage, before another collision returns them to their original bodies.<\/p>\n<h3>7. Doritos \u2013 Ultrasound<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vH2LsFcWOFY\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Doritos\u2019 \u201cUltrasound\u201d ad was a finalist in the company\u2019s \u201cCrash the Superbowl\u201d promotion, where it asks customers to create their own advertisements for the snack food brand. Creator Peter Carstairs got to the finals with the above advertisement, but the winner took it home with a dog-filled \u201cDoritos Dogs\u201d advertisement.<\/p>\n<h3>8. Ariel \u2013 #sharetheload<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wJukf4ifuKs\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This ad from Procter &amp; Gamble\u2019s laundry brand Ariel is part of a broader campaign designed to encourage men in India to \u201cshare the load\u201d by helping with household chores.<\/p>\n<h3>9. Cadbury\u2019s Dairy Milk \u2013 Aliens<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZNRSHr3b4uA\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In what almost seems to be a throwback to the 2003 Internet classic \u201cCrazy Frog\u201d, Cadbury shows a number of aliens stumbling across Cadbury chocolate after humans leave it behind in an extraterrestrial visit. Upon eating the chocolate, the massively invigorated aliens engage in a wild dance party.<\/p>\n<h3>10. 7 Eleven Thailand \u2013 Teachers<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kktv5MWRmpY\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In a nine-minute advertising epic, 7-Eleven Thailand tells the story of an elderly teacher and her students in a promotion linked to Teachers Day in Thailand.<\/p>\n<p><em>This article was originally published on SmartCompany.<\/em><\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common?&nbsp;They all feature in this year\u2019s<\/p>\n","protected":false},"author":1,"featured_media":60019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43015"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43015"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60019"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}