{"id":43030,"date":"2023-10-20T15:25:35","date_gmt":"2023-10-20T15:25:35","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/running-lean-author-ash-mauryas-warning-about-the-one-trap-founders-shouldnt-fall-into-startupsmart\/"},"modified":"2023-10-20T15:25:35","modified_gmt":"2023-10-20T15:25:35","slug":"running-lean-author-ash-mauryas-warning-about-the-one-trap-founders-shouldnt-fall-into-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/running-lean-author-ash-mauryas-warning-about-the-one-trap-founders-shouldnt-fall-into-startupsmart\/","title":{"rendered":"Running Lean author Ash Maurya\u2019s warning about the one trap founders shouldn\u2019t fall into – StartupSmart"},"content":{"rendered":"
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Founders need to think about their business model first and foremost and not get caught up with \u201cinnovator\u2019s bias\u201d, according to the author of Running Lean<\/i>.<\/p>\n

 <\/p>\n

Ash Maurya, whose book is aimed at educating entrepreneurs about the lean startup method, told StartupSmart<\/i> he often travels around the world speaking to entrepreneurs and one thing always catches his eye.<\/p>\n

 <\/p>\n

In fact, it\u2019s something even he is guilty of.<\/p>\n

 <\/p>\n

\u201cThe biggest mistake I find which we all make \u2013 myself included \u2013 is this love for the solution,\u201d he says.<\/p>\n

 <\/p>\n

\u201cIt\u2019s what I call an innovator\u2019s bias. So if it\u2019s one thing I could tell people to do, it would be shifting the perception of what the product is from the thing we\u2019re building to the business model we\u2019re building.\u201d<\/p>\n

 <\/p>\n

Maurya says too many people focus on their business idea instead of how to make money<\/a> from customers.<\/p>\n

 <\/p>\n

\u201cThe business model is the product,\u201d he says.<\/p>\n

 <\/p>\n

\u201cThat\u2019s the one message I always lead with my talks and everywhere I go.\u201d<\/p>\n

 <\/p>\n

Partnership with Sydney accelerator Slingshot<\/b><\/p>\n

<\/b><\/p>\n

 <\/p>\n

Maurya also runs an online program in the US designed to make entrepreneurs better founders, and is now turning his attention to Australia through a partnership with the Slingshot accelerator program<\/a>.<\/p>\n

 <\/p>\n

Starting in June, the eight-week course will teach entrepreneurs about the lean startup method and how to bootstrap their company.<\/p>\n

 <\/p>\n

Maurya says he decided to partner with Slingshot because he met the accelerator\u2019s founders last year while he was in Australia and found they shared a \u201ccommon philosophy\u201d when it came to getting new tech companies off the ground.<\/p>\n

 <\/p>\n

While he says his week-long stay in Australia was not enough time to gain a comprehensive understanding of the local startup ecosystem, he says he got the sense that Australia is going very well in business software.<\/p>\n

 <\/p>\n

\u201cI got the general sense that Australia was more inclined towards the B2B space,\u201d he says.<\/p>\n

 <\/p>\n

\u201cI didn\u2019t see many people trying to build apps, whether it\u2019s mobile apps or more for consumer play. Not that there\u2019s anything wrong with that \u2013 in Austin we\u2019ve had B2B success as our strengths are in that enterprise and B2B space as well.\u201d<\/p>\n

 <\/p>\n

Do you know more on this story or have a tip of your own? Raising capital or launching a startup?<\/i> . Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Founders need to think about their business model first and foremost and not get caught up with \u201cinnovator\u2019s bias\u201d, according<\/p>\n","protected":false},"author":1,"featured_media":60010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43030"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43030"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60010"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}