{"id":43044,"date":"2023-10-20T15:25:41","date_gmt":"2023-10-20T15:25:41","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/3d-printing-meets-emerald-cocktail-rings-startupsmart\/"},"modified":"2023-10-20T15:25:41","modified_gmt":"2023-10-20T15:25:41","slug":"3d-printing-meets-emerald-cocktail-rings-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/3d-printing-meets-emerald-cocktail-rings-startupsmart\/","title":{"rendered":"3D printing meets emerald cocktail rings &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2014\/09\/l_stylerocks.jpg\" alt=\"\" title=\"l_stylerocks\"><\/div>\n<p>A Sydney-based startup is leveraging the power of 3D printing to put customers\u2019 minds at ease when it comes to buying expensive items online.<\/p>\n<p>&nbsp;<\/p>\n<p>StyleRocks, an online marketplace that sells customisable jewellery, now allows customers to buy a 3D model of their purchase to make sure the item\u2019s dimensions and design are exactly what they are after.<\/p>\n<p>&nbsp;<\/p>\n<p>Pascale Helyar-Moray, who started the website in 2011, told <i>StartupSmart<\/i> consumers want more customisation and flexibility these days when it comes to high-end purchases.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe number of mass customisation websites has more than doubled in the last five years,\u201d she says. \u201cThe ability to have something that is exactly right for you appeals to all of us because there\u2019s six billion people in the world today and we\u2019re all looking to make our mark.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The 3D-printed model \u2013 which is made of white polymer \u2013 is available for $29.95 and redeemable against the product. Helyar-Moray says this new option will help minimise the risks around incorrect purchases for no extra cost to the customer.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cOne of the challenges being online is people can\u2019t touch and see the product,\u201d she says. \u201cWhat we thought would be a really good way to bridge the online and offline world is to offer the 3D printing service.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Helyar-Moray says the jewellery sector is very traditional and should be open to more innovation.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cJewellery is one of the last bastions of the offline retail world,\u201d she said. \u201cEveryone can buy a toaster online \u2013 but jewellery is a very physical product. It requires comfort and trust in the jeweller.\u201d<\/p>\n<p><i><\/i><\/p>\n<p><i>Follow<\/i> <i>StartupSmart&nbsp;on&nbsp;Facebook,&nbsp;Twitter, and&nbsp;LinkedIn.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Sydney-based startup is leveraging the power of 3D printing to put customers\u2019 minds at ease when it comes to<\/p>\n","protected":false},"author":1,"featured_media":60002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43044"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43044"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60002"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}