{"id":43057,"date":"2023-10-20T15:25:46","date_gmt":"2023-10-20T15:25:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/delivering-the-goods-this-melbourne-startup-wants-to-break-the-coles-and-woolworths-supermarket-duopoly-startupsmart\/"},"modified":"2023-10-20T15:25:46","modified_gmt":"2023-10-20T15:25:46","slug":"delivering-the-goods-this-melbourne-startup-wants-to-break-the-coles-and-woolworths-supermarket-duopoly-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/delivering-the-goods-this-melbourne-startup-wants-to-break-the-coles-and-woolworths-supermarket-duopoly-startupsmart\/","title":{"rendered":"Delivering the goods: This Melbourne startup wants to break the Coles and Woolworths supermarket duopoly – StartupSmart"},"content":{"rendered":"
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A Melbourne based startup, one of the 12 companies chosen for the Tin Alley Beta Summer program<\/a>, is preparing for a \u201cDavid and Goliath\u201d battle using technology to help independent food retailers compete against Coles and Woolworths.<\/p>\n

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YourGrocer founder Morgan Ranieri told Private Media<\/i> the idea came about when he tried to visit local retailers after becoming \u201cfed up with shopping at the big supermarkets\u201d.<\/p>\n

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\u201cWhen I wanted to go to the local greengrocer and butcher, they were always closed because I work full-time. There was a big disconnect \u2013 these shops were closed when I needed them \u2013 and also a big opportunity there to get these businesses online,\u201d he says.<\/p>\n

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\u201cSo we\u2019re building a business that does personal home deliveries from independent local shops, such as your local butcher, greengrocer, bakers, delis or independent supermarket. For the shops, we allow them to do e-commerce well and offer deliveries.<\/p>\n

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\u201cAnd on the customer side, we make it convenient to shop locally. We think people like and prefer local shops but need convenience, and that\u2019s why they end up at Coles and Woolies.\u201d<\/p>\n

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Ranieri says YourGrocer offers independent retailers and customers a \u201cfull-stack e-commerce\u201d and same-day delivery model, rather than just an online ordering system.<\/p>\n

 <\/p>\n<\/p>\n

\u201cWe do \u2013 or facilitate \u2013 the deliveries, we help to get shops online, we do marketing as well, and we\u2019re an online marketplace. We\u2019re setting up a model where a local driver can facilitate deliveries, so a local driver goes to the shops once a day, picks up the orders and does the deliveries,\u201d he says.<\/p>\n

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\u201cWe launched in May of last year, and now do about 100 deliveries per week with around $35,000 in sales per month. We\u2019re just in the northern suburbs of Melbourne at the moment based out of Brunswick, we also cover surrounding suburbs including Coburg, Northcote, Collingwood, Carlton, Fitzroy and North Melbourne.<\/p>\n

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Aside from the inner-northern suburbs, YourGrocer hopes to add a second run in the coming months, and hopes to expand the service to 10 runs by the end of next year.<\/p>\n

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\u201cOnline grocery is growing at over 20% per year globally, it\u2019s the fastest growing segment in the food and grocery sector. There\u2019s lot\u2019s to be discovered \u2013 and lots of disruption. The future, I believe, is in omni-channel retailing that connects online and in-store in a seamless way,\u201d Ranieri says.<\/p>\n

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\u201cI believe grocery is one of the biggest untapped opportunities in e-commerce. There\u2019s lots of eyes, but still a low penetration rate compared to clothing and electrical… The big guys know this \u2013 and they\u2019re scrambling on online delivery.<\/p>\n

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\u201cIndependent retailers also know online grocery is happening. But they\u2019re not online marketers, and many say they lack the time, capital or expertise to do it, so we empower them to do it well.\u201d<\/p>\n

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This week, YourGrocer is among the 12 companies selected for the 2014-15 Tin Alley beta Summer Tech Internships program. The other successful candidates are 121cast, MetaCDN, Xcheque, Rundl, Edrolo, Stacks, JDLF International, the City of Melbourne\u2019s CityLAB, Whispir.com, Gyde and Hobart-based Sense-T.<\/p>\n

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With strong growth prospects ahead of it, Ranieri says there will be a variety of tasks open to the interns at YourGrocer.<\/p>\n

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\u201cWe have a small and experienced team and believe in T-shaped people, who have expertise in certain skills but are also capable of working in a broader perspective,\u201d he says.<\/p>\n

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\u201cThe intern we are looking for could be working in improving our backend systems built in Ruby on Rails, develop new UI capabilities with AngularJS or help us with the mobile apps we are planning on developing.<\/p>\n

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\u201cThis is an exciting opportunity for someone who wants to get their hands dirty writing software from concept to cash and help us change the grocery industry in Australia.\u201d<\/p>\n<\/p>\n

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Follow<\/i> StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

A Melbourne based startup, one of the 12 companies chosen for the Tin Alley Beta Summer program, is preparing for<\/p>\n","protected":false},"author":1,"featured_media":59995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43057"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43057"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59995"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}