{"id":43112,"date":"2023-10-20T15:26:12","date_gmt":"2023-10-20T15:26:12","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2\/"},"modified":"2023-10-20T15:26:12","modified_gmt":"2023-10-20T15:26:12","slug":"top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2\/","title":{"rendered":"Top Australian tech entrepreneurs reveal the secrets to keeping customers happy – StartupSmart"},"content":{"rendered":"
The best way to grow your startup\u2019s sales is by thinking creatively about how you connect with and convert customers, a panel of some of Australia\u2019s top tech entrepreneurs have said.<\/p>\n
During a Women in Tech panel at the Pause Fest conference, the founders of Drop Dead Gorgeous, WINK Models, Stylerunner, Scrunch and Sourcebottle revealed their secrets on attracting, connecting and growing customers.<\/p>\n
During the panel, Drop Dead Gorgeous Daily founder Kate McKibbin said that when developing a website, each page should have its own specific purpose and a clear action that you want from the consumer.<\/p>\n
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\u201cMake it as simple and focused as possible,\u201d she said.<\/p>\n
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If you have a message form to initiate contact, just ask for their email address and no further questions so you can build up that relationship and trust incrementally, McKibbin said.<\/p>\n
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WINK Models founder Taryn Williams said that when designing your tech service or product, consider the fact that you have a very small screen space and time frame to capture your market\u2019s attention.<\/p>\n
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She added that it\u2019s vital to build cross-platform technology that works seamlessly from mobile to desktop.<\/p>\n
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\u201cMake sure that anything you\u2019re building and rolling out works beautifully on any device,\u201d she said.<\/p>\n
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Stylerunner founder Julie Stevanja said she and her team systematically analyse their audience by looking at engagement of customers over their lifetime on the site, how much they spend and how new cohorts behave compared to old ones.<\/p>\n
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\u201cCustomer sentiment is really at the heart of everything we do,\u201d she said.<\/p>\n
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The most scalable marketing is directly linked with technology so keeping track of Google analytics and bounce rates is critical for them.<\/p>\n
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Additionally, to track and measure customer engagement, Stevanja said they have been running a single survey question on the site asking their audience how likely they would be to recommend Stylerunner to friends on a scale of one to ten.<\/p>\n
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They use this to benchmark themselves against other stores and to empower internal employees with the ability to affect this engagement.<\/p>\n
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\u201cEvery person in the team has the responsibility to drive this customer sentiment,\u201d she said.<\/p>\n
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Scrunch founder Danielle Lewis said she personally responds to people who message in to Scrunch.<\/p>\n
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She noted this will need to change in future as the venture grows but says it\u2019s a personal touch she likes to have where their still in the early stages of growth.<\/p>\n
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\u201cRight now while we\u2019re right in the thick of growing that\u2019s really important for us,\u201d she said.<\/p>\n
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