{"id":43112,"date":"2023-10-20T15:26:12","date_gmt":"2023-10-20T15:26:12","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2\/"},"modified":"2023-10-20T15:26:12","modified_gmt":"2023-10-20T15:26:12","slug":"top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/top-australian-tech-entrepreneurs-reveal-the-secrets-to-keeping-customers-happy-startupsmart-2\/","title":{"rendered":"Top Australian tech entrepreneurs reveal the secrets to keeping customers happy – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

The best way to grow your startup\u2019s sales is by thinking creatively about how you connect with and convert customers, a panel of some of Australia\u2019s top tech entrepreneurs have said.<\/p>\n

During a Women in Tech panel at the Pause Fest conference, the founders of Drop Dead Gorgeous, WINK Models, Stylerunner, Scrunch and Sourcebottle revealed their secrets on attracting, connecting and growing customers.<\/p>\n

Keep it simple and focused<\/strong><\/h3>\n

During the panel, Drop Dead Gorgeous Daily founder Kate McKibbin said that when developing a website, each page should have its own specific purpose and a clear action that you want from the consumer.<\/p>\n

 <\/p>\n

\u201cMake it as simple and focused as possible,\u201d she said.<\/p>\n

 <\/p>\n

If you have a message form to initiate contact, just ask for their email address and no further questions so you can build up that relationship and trust incrementally, McKibbin said.<\/p>\n

 <\/p>\n

WINK Models founder Taryn Williams said that when designing your tech service or product, consider the fact that you have a very small screen space and time frame to capture your market\u2019s attention.<\/p>\n

 <\/p>\n

She added that it\u2019s vital to build cross-platform technology that works seamlessly from mobile to desktop.<\/p>\n

 <\/p>\n

\u201cMake sure that anything you\u2019re building and rolling out works beautifully on any device,\u201d she said.<\/p>\n

 <\/p>\n

Make customer engagement part of your culture<\/strong><\/h3>\n

 <\/p>\n

Stylerunner founder Julie Stevanja said she and her team systematically analyse their audience by looking at engagement of customers over their lifetime on the site, how much they spend and how new cohorts behave compared to old ones.<\/p>\n

 <\/p>\n

\u201cCustomer sentiment is really at the heart of everything we do,\u201d she said.<\/p>\n

 <\/p>\n

The most scalable marketing is directly linked with technology so keeping track of Google analytics and bounce rates is critical for them.<\/p>\n

 <\/p>\n

Additionally, to track and measure customer engagement, Stevanja said they have been running a single survey question on the site asking their audience how likely they would be to recommend Stylerunner to friends on a scale of one to ten.<\/p>\n

 <\/p>\n

They use this to benchmark themselves against other stores and to empower internal employees with the ability to affect this engagement.<\/p>\n

 <\/p>\n

\u201cEvery person in the team has the responsibility to drive this customer sentiment,\u201d she said.<\/p>\n

 <\/p>\n

Connect with your customers personally<\/strong><\/h3>\n

 <\/p>\n

Scrunch founder Danielle Lewis said she personally responds to people who message in to Scrunch.<\/p>\n

 <\/p>\n

She noted this will need to change in future as the venture grows but says it\u2019s a personal touch she likes to have where their still in the early stages of growth.<\/p>\n

 <\/p>\n

\u201cRight now while we\u2019re right in the thick of growing that\u2019s really important for us,\u201d she said.<\/p>\n

 <\/p>\n

Lewis left her corporate job<\/a> in 2014 to build the platform to help brands discover the right influencers.<\/p>\n

 <\/p>\n

Sourcebottle founder Bec Derrington also likes to interact with her users on a personal level.<\/p>\n

 <\/p>\n

She said when people are loud on social media about their problems she makes an active effort to resolve their issue publicly and quickly.<\/p>\n

 <\/p>\n

\u201cIf I respond personally to something, they\u2019re quite refreshed that I\u2019m prepared to get my hands dirty,\u201d she said.<\/p>\n

 <\/p>\n

\u201cTransparency is key.\u201d<\/p>\n

<\/h3>\n

Choose the best social media channel<\/strong><\/h3>\n

 <\/p>\n

Stevanja said you need to decide what channel works best for your venture.<\/p>\n

 <\/p>\n

With Stylerunner, after trialing different social platforms, Stevanja said they decided to focus efforts on Instagram.<\/p>\n

 <\/p>\n

Their strategy with this has been to share content of their own customers to build a community and connect people that love their product.<\/p>\n

 <\/p>\n

\u201cWe are turning customers into advocates,\u201d she said.<\/p>\n

 <\/p>\n

With more than 70% of their content \u2018regrammed\u2019 from consumers, she says they are working on turning their 400,000-strong audience into potential advocates who may then convert their own followers.<\/p>\n

 <\/p>\n

\u201cIf you consider the followers of our followers then that\u2019s 180 million people,\u201d she said.<\/p>\n

 <\/p>\n

Find the right influencers<\/strong><\/h3>\n

 <\/p>\n

Williams says when looking for influencers to be brand ambassadors there are more things to consider than how many followers they have.<\/p>\n

 <\/p>\n

\u201cWhen we work with a brand, it\u2019s so much more than reach,\u201d she said.<\/p>\n

 <\/p>\n

In her experience, she has found that a blogger with a million followers may not have the same trust or connection to their audience as one with a hundred thousand followers.<\/p>\n

 <\/p>\n

The influencer you pick should fit with your brand, be aspirational, trusted and have genuine engagement in the market that you plan to crack, she says.<\/p>\n

 <\/p>\n

In line with this, Stevanja said it\u2019s not always about celebrities and models.<\/p>\n

 <\/p>\n

\u201cYou need to understand who you are selling to and find people like that,\u201d she said.<\/p>\n

 <\/em><\/p>\n

Follow StartupSmart on Facebook, Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The best way to grow your startup\u2019s sales is by thinking creatively about how you connect with and convert customers,<\/p>\n","protected":false},"author":1,"featured_media":59960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,13,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43112"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43112"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59960"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}