{"id":43202,"date":"2023-10-20T15:26:51","date_gmt":"2023-10-20T15:26:51","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-i-needed-six-weeks-to-choose-a-business-name-startupsmart\/"},"modified":"2023-10-20T15:26:51","modified_gmt":"2023-10-20T15:26:51","slug":"why-i-needed-six-weeks-to-choose-a-business-name-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-i-needed-six-weeks-to-choose-a-business-name-startupsmart\/","title":{"rendered":"Why I needed six weeks to choose a business name – StartupSmart"},"content":{"rendered":"
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Deciding on a business name might not sound like a challenging task for an entrepreneur, but for Paula Maidens it was a long and arduous process.<\/p>\n

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Maidens is the founder of Recruitment Coach, a Queensland-based business set up in 2010, which now has a team of five.<\/p>\n

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It was created to provide SMEs with access to professional recruitment and retention advice, support and strategies, which typically fall outside of the small business budget.<\/p>\n

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\u201cOur business model makes it possible to help any business to solve their HR issues \u2013 no matter what their budget is or where their priorities are,\u201d Maidens says.<\/p>\n

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\u201cEqually as important is our vision to offer our employees and franchisees a fantastic working environment that offers them autonomy and flexibility.\u201d<\/p>\n

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\u201cThis aspect of our vision means that our business model is scalable and can operate from any location.\u201d<\/p>\n

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\u201cAs our intellectual property and internal systems are based in the cloud, Recruitment Coach can easily expand to other locations, both in Australia and overseas.\u201d<\/p>\n

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The business turned over almost $300,000 in the 2010\/11 financial year, and has grown 100% year-on-year since then.<\/p>\n

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Maidens says she saw a gap in the market after working as the director of a global recruitment firm.<\/p>\n

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\u201cI saw firsthand how many businesses struggled to recruit the right people,\u201d she says.<\/p>\n

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\u201cI found that most businesses experienced recruitment difficulties simply because they lacked the internal knowledge to confidently hire someone or to manage their own human resources.\u201d<\/p>\n

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\u201cI soon realised that there was a gap in the market: to provide cost-effective recruitment and human resources support to small to medium businesses without an in-house HR function.\u201d<\/p>\n

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\u201cAfter finding our niche, Recruitment Coach was then created to empower businesses to manage their own human resources.\u201d<\/p>\n

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According to Maidens, the most challenging part of starting the business was choosing a name.<\/p>\n

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\u201cWe knew what we wanted to offer, but we didn\u2019t know what to call it,\u201d Maidens says.<\/p>\n

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\u201cWe knew that what we were offering was HR but\u2026 we understood that businesses don\u2019t usually think they need a HR function until they become large in their own minds.\u201d<\/p>\n

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\u201cFinally, we realised that every business needs to recruit to grow from one to two people, and most businesses feel recruitment pain in finding the right people.\u201d<\/p>\n

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\u201cWe then decided to focus our brand name on recruitment and eventually came up with the name of Recruitment Coach.\u201d<\/p>\n

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According to Maidens, it took about six weeks of being \u201clocked in a room with a thesaurus, the internet and a lot of words on a whiteboard\u201d before a name was chosen.<\/p>\n

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But as Maidens explains, it proved to be an invaluable experience.<\/p>\n

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\u201cYou don\u2019t know what you don\u2019t know and it quickly became critical to learn all the business things and fundamentals extremely quickly,\u201d she says.<\/p>\n

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\u201cThe fundamentals that I had to pick up quickly were choosing a name, building a website and online portal, and working out how to market the name and idea.\u201d<\/p>\n

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\u201cThe marketing side was so important as without that sorted, no one knows who you are or what you are offering.\u201d<\/p>\n

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\u201cFrom the difficult experience of choosing a name, I found that putting yourself in the shoes of your clients and your market, understanding their biggest challenge, and working back from there was a great place to start.\u201d<\/p>\n

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\u201cWe now apply that \u2018in their shoes\u2019 methodology to every new product or service that we come up with, and especially during our sales process.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Deciding on a business name might not sound like a challenging task for an entrepreneur, but for Paula Maidens it<\/p>\n","protected":false},"author":1,"featured_media":59926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43202"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43202"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59926"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}