{"id":43243,"date":"2023-10-20T15:27:10","date_gmt":"2023-10-20T15:27:10","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/google-to-deliver-fresh-food-and-groceries-startupsmart\/"},"modified":"2023-10-20T15:27:10","modified_gmt":"2023-10-20T15:27:10","slug":"google-to-deliver-fresh-food-and-groceries-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/google-to-deliver-fresh-food-and-groceries-startupsmart\/","title":{"rendered":"Google to deliver fresh food and groceries &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2015\/01\/l_vegetables-600.jpg\" alt=\"\" title=\"l_vegetables-600\"><\/div>\n<p>Google will begin testing a delivery service for fresh food and groceries in two US cities later this year, <i>Bloomberg Business<\/i> reports.<\/p>\n<p>&nbsp;<\/p>\n<p>The company already delivers merchandise and dry foods to customers through its Google Express service. The service, which is being rolled out in partnership with Whole Foods Market and Costco, places Google in direct competition with Amazon and Instacart.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Express general manager Brian Elliot says the company hasn\u2019t been able to offer \u201cwhole store\u201d service to merchants and customers, but it makes sense to do so.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cFor a lot of our merchants that have been successful with this, we\u2019re not representing the whole store today,\u201d he told <i>Bloomberg<\/i>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIt\u2019s in our incentive, as well as the merchant\u2019s incentive, for us to help customers get the full store delivered to them.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The online grocery shopping market is still relatively young in Australia.<\/p>\n<p>Startups like YourGrocer, and Grocery Butler are battling supermarket giants Coles and Woolworths in the space, but we\u2019ve yet to see a big international corporation tackle it here, despite <a href=\"growth\/is-amazon-eyeing-off-the-australian-grocery-market\/2014090913172.html\">rumours of an Amazon Fresh Australian launch<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><i>Want to grow your business with Instagram?<\/i> <a href=\"startupschool\/\"><i>StartupSmart School can help<\/i><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will begin testing a delivery service for fresh food and groceries in two US cities later this year, Bloomberg<\/p>\n","protected":false},"author":2,"featured_media":59901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43243"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43243"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59901"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}