{"id":43255,"date":"2023-10-20T15:27:14","date_gmt":"2023-10-20T15:27:14","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/peta-ellis-appointed-as-ceo-of-river-city-labs-how-she-wants-to-drive-the-startup-ecosystem-forward-startupsmart\/"},"modified":"2023-10-20T15:27:14","modified_gmt":"2023-10-20T15:27:14","slug":"peta-ellis-appointed-as-ceo-of-river-city-labs-how-she-wants-to-drive-the-startup-ecosystem-forward-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/peta-ellis-appointed-as-ceo-of-river-city-labs-how-she-wants-to-drive-the-startup-ecosystem-forward-startupsmart\/","title":{"rendered":"Peta Ellis appointed as CEO of River City Labs: How she wants to drive the startup ecosystem forward – StartupSmart"},"content":{"rendered":"
Communications expert Peta Ellis is the new CEO of River City Labs and will guide Queensland\u2019s biggest startup hub through a major growth phase and into the state\u2019s new startup precinct.<\/a><\/p>\n Ellis had served as general manager of River City Labs for four years and is also the founder of the Brisbane Sponsored Entrepreneur Program for startups.<\/p>\n With startups now firmly on the nation agenda, Ellis says her main goal in the new role is to capitalise on this and drive the state\u2019s innovation sector forward.<\/p>\n \u201cMy top priority is to maintain and continue driving River City Labs forward \u2013 we are like a startup ourselves,\u201d Ellis tells StartupSmart<\/em>.<\/p>\n \u201cWe\u2019ve done enough startup weekends to create interest and now we\u2019re starting to see some serious entrepreneurs coming through with very viable ventures.<\/p>\n \u201cWe\u2019re doing less of the basic explanation of what\u2019s involved in running a startup because we\u2019re getting more people on their second or third go.\u201d<\/p>\n