{"id":43260,"date":"2023-10-20T15:27:17","date_gmt":"2023-10-20T15:27:17","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/esold-com-au-appoints-ex-catchoftheday-com-au-coo-as-chairman-startupsmart\/"},"modified":"2023-10-20T15:27:17","modified_gmt":"2023-10-20T15:27:17","slug":"esold-com-au-appoints-ex-catchoftheday-com-au-coo-as-chairman-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/esold-com-au-appoints-ex-catchoftheday-com-au-coo-as-chairman-startupsmart\/","title":{"rendered":"eSOLD.com.au appoints ex-CatchOfTheDay.com.au COO as chairman &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2013\/05\/l_freidin-445.jpg\" alt=\"\" title=\"l_freidin-445\"><\/div>\n<p>Online group buying and deals start-up eSOLD.com.au has taken the next step on its growth path by appointing its first chairman \u2013 former CatchOfTheDay.com.au chief operating officer Mark Freidin.<\/p>\n<p>&nbsp;<\/p>\n<p>Freidin told <i>StartupSmart<\/i> the time was right for eSOLD.com.au to bring on board outside help to focus on business processes such as warehousing and delivery systems.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cLike so many start-ups, it needs guidance,\u201d he says, noting that entrepreneurs, when setting up a new business, can lose sight of \u201cbig picture\u201d items like governance and compliance issues, legal matters and engaging with customers.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs soon as you start making more than 50 to 80 sales a day you start to need process.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>eSOLD.com.au was launched by Ben Stefanescu and Adam Rowson in 2010, offering discounts on a range of goods, including DVD players, luggage, power tools and sports gear.<\/p>\n<p>&nbsp;<\/p>\n<p>Freidin said the site was profitable and had recently received a cash injection from an investor, but declined to give the value of the investment.<\/p>\n<p>&nbsp;<\/p>\n<p>The business has since grown with the launch of sister site discounton.com.au and the acquisition of dealfox.com.au and offyourtrolley.com.au.<\/p>\n<p>&nbsp;<\/p>\n<p>Freidin\u2019s appointment follows eSOLD.com.au hiring David Lowe as chief executive last month.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Mark has runs on the board in the e-retail space and we are all extremely excited that he has joined our team in this very important strategic role,&#8221; Lowe says in a statement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online group buying and deals start-up eSOLD.com.au has taken the next step on its growth path by appointing its first<\/p>\n","protected":false},"author":1,"featured_media":59892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43260"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43260"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59892"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}