{"id":43277,"date":"2023-10-20T15:27:25","date_gmt":"2023-10-20T15:27:25","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-8-billion-australian-tech-giant-atlassian-stays-ahead-of-the-pack-we-build-to-where-the-world-is-going-startupsmart\/"},"modified":"2023-10-20T15:27:25","modified_gmt":"2023-10-20T15:27:25","slug":"how-8-billion-australian-tech-giant-atlassian-stays-ahead-of-the-pack-we-build-to-where-the-world-is-going-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-8-billion-australian-tech-giant-atlassian-stays-ahead-of-the-pack-we-build-to-where-the-world-is-going-startupsmart\/","title":{"rendered":"How $8 billion Australian tech giant Atlassian stays ahead of the pack: \u201cWe build to where the world is going\u201d – StartupSmart"},"content":{"rendered":"
\"HipChat<\/div>\n

Australian startup success story Atlassian has introduced a new group video conferencing tool to its flagship offering HipChat as it steps up the fight against rival Slack.<\/p>\n

The $8 billion tech giant’s advantage in this competition is its core focus on innovation that comes from its vigorous startup spirit that spills across the entire workforce, HipChat general manager Steve Goldsmith says.<\/p>\n

\u201cWe build to where the world is going,\u201d Goldsmith tells StartupSmart<\/em>.<\/p>\n

\u201cDon\u2019t build for today. Innovation is not just taking a swing.\u201d<\/p>\n

Goldsmith says that a key part of Atlassian\u2019s culture is its quarterly company hackathon ShipIt.<\/p>\n

\u201cIt is wired in from day one,\u201d he says.<\/p>\n

During the 24-hour employee-only hackathon, Goldsmith says that a tremendous amount of good ideas are put on show.<\/p>\n

\u201cIt\u2019s not about the win or loss of the idea,\u201d he says.<\/p>\n

\u201cWe celebrate the innovation and the act of trying something new.\u201d<\/p>\n

The thumb test<\/h3>\n

Goldsmith says that the new video conferencing tool on HipChat will enable users to join meetings through the app with just the click of a button.<\/p>\n

Companies like Uber are so successful because they pass the \u201cthumb test\u201d, Goldsmith says, where a whole service can be delivered with one click.<\/p>\n

This was the aim with HipChat, and helps to eliminate \u201cfriction\u201d by designing it without the need for a browser plugin or login code, he says.<\/p>\n

\u201cOur mission is to get teams to \u2018done\u2019 faster,\u201d he says.<\/p>\n

Atlassian takes an aggressive \u201ceat our own dog food\u201d approach, Goldsmith says, that enables it to build products for users that have real value.<\/p>\n

\u201cWe used HipChat to build HipChat,\u201d he says.<\/p>\n

\u201cWe try the pre-release version and we only ship products that we\u2019ve used.\u201d<\/p>\n

No bullshit<\/h3>\n

Goldsmith says that Atlassian\u2019s now famous core principles help the company to always produce the best possible products.<\/p>\n

The first, \u201cbe the change you seek\u201d, is all about empowering internal teams to make changes not just to their own products but to anything else out there on the market, he says.<\/p>\n

To ensure all team members can speak openly and honestly, the company lives by the \u201copen company, no bullshit\u201d motto, so that if something isn\u2019t working people feel comfortable criticising it.<\/p>\n

\u201cIf it\u2019s not a good feature, we talk about the fact that it\u2019s not a good feature,\u201d Goldsmith says.<\/p>\n

And the final principle serves to bring everything Atlassian does back to the users, Goldsmith says.<\/p>\n

\u201cDon\u2019t fuck the customer \u2013 it\u2019s really written on the wall,\u201d he says.<\/p>\n

\u201cIt\u2019s not a pursuit of revenue growth.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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