{"id":43412,"date":"2023-10-20T15:28:23","date_gmt":"2023-10-20T15:28:23","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/zwift-international-startupsmart-2\/"},"modified":"2023-10-20T15:28:23","modified_gmt":"2023-10-20T15:28:23","slug":"zwift-international-startupsmart-2","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/zwift-international-startupsmart-2\/","title":{"rendered":"Zwift International – StartupSmart"},"content":{"rendered":"
\"Brent<\/div>\n
Founders:<\/span><\/strong> Brent Chandler <\/div>\n
Revenue:<\/span><\/strong> $6 million <\/div>\n
Started:<\/span><\/strong> 2009 <\/div>\n
Head Office:<\/span><\/strong> Victoria <\/div>\n
Employees:<\/span><\/strong> 16 <\/div>\n
Industry:<\/span><\/strong> Other <\/div>\n
Website:<\/span><\/strong> www.zwift.com.au <\/div>\n
<\/div>\n
Brent Chandler <\/div>\n

Brent Chandler has a rather direct way for his staff to understand the sector they are servicing \u2013 one that may well surprise those working in a tech-focused business.<\/p>\n

 <\/p>\n

\u201cWe throw them into a pizza shop for day or two, to understand what it\u2019s like to be under the pump,\u201d the Zwift founder says.<\/p>\n

 <\/p>\n

\u201cIf you haven\u2019t worked in hospitality before it\u2019s easy to complain about the slow service and so on, but when you step behind the scenes you know there\u2019s four million things going on that you need to deal with.\u201d<\/p>\n

 <\/p>\n

Chandler himself is well-versed in the industry. He\u2019s washed dishes, served behind bars and managed restaurants.<\/p>\n

 <\/p>\n

What the hospitality sector lacked, he felt, was a proper digital presence, from online ordering to effective marketing. So he set up Zwift.<\/p>\n

 <\/p>\n

\u201cFour years ago the challenge was that there was no online ordering in Australia, so there was no comparison for customers to make \u2013 it was very difficult,\u201d he says. \u201cNow everyone is doing it, we can talk about our point of difference.\u201d<\/p>\n

 <\/p>\n

Zwift\u2019s secret sauce (if you pardon the pun) is that it offers a holistic, tailored service to restaurants that extends well beyond online pizza delivery forms.<\/p>\n

 <\/p>\n

Each client gets a customised, non-generic site, with professional photography. A full marketing plan is worked out for the restaurant, with customer numbers meticulously tracked to provide ongoing bespoke support, such as targeted offers and promotions.<\/p>\n

 <\/p>\n

\u201cWe don\u2019t just say we\u2019ve done this for you so good luck with that, we\u2019ve actually got a vested interest in their business,\u201d says Chandler. \u201cWe do an enormous amount of marketing for restaurants \u2013 SEO, Facebook, online and offline, window stickers, menu redesigns, the whole nine yards.\u201d<\/p>\n

 <\/p>\n

\u201cNo one in the industry is doing that. We take care of everything, giving the customer one less thing to worry about.\u201d<\/p>\n

 <\/p>\n

So why does the hospitality industry need such a sector-specific, design-cum-marketing agency?<\/p>\n

 <\/p>\n

\u201cThere\u2019s a certain walk and talk needed to be effective in hospitality,\u201d says Chandler. \u201cCustomer loyalty more important than any other industry, which consists of a culmination of a number of complex factors. Without specialised focus, it\u2019s hard to grasp what\u2019s important.\u201d<\/p>\n

 <\/p>\n

Chandler\u2019s focus for Zwift is ambitious. The business has just opened its third office and is eyeing the US market \u2013 New York and Chicago followed by further satellite offices. London after that.<\/p>\n

 <\/p>\n

\u201cGrowth is something we\u2019re concentrating on, but keeping it to organic growth at the moment,\u201d says Chandler. \u201cWe really don\u2019t want to fall behind in any way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Founders: Brent Chandler Revenue: $6 million Started: 2009 Head Office: Victoria Employees: 16 Industry: Other Website: www.zwift.com.au Brent Chandler Brent<\/p>\n","protected":false},"author":2,"featured_media":59814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43412"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43412"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59814"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}