{"id":43439,"date":"2023-10-20T15:28:36","date_gmt":"2023-10-20T15:28:36","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/localizer-encourages-aussies-startups-to-talk-the-talk-of-global-expansion-startupsmart\/"},"modified":"2023-10-20T15:28:36","modified_gmt":"2023-10-20T15:28:36","slug":"localizer-encourages-aussies-startups-to-talk-the-talk-of-global-expansion-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/localizer-encourages-aussies-startups-to-talk-the-talk-of-global-expansion-startupsmart\/","title":{"rendered":"Localizer encourages Aussies startups to talk the talk of global expansion – StartupSmart"},"content":{"rendered":"
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Australian startups need to start looking more globally and expanding to non-English speaking countries or risk missing out on huge opportunities, Localizer CMO Luke Fitzpatrick says.<\/p>\n

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Localizer is a tool that helps companies translate and localise all content, right down to the SEO, to a range of different international markets.<\/p>\n

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The startup is based out of Tank Stream Labs in Sydney and was founded in July last year.<\/p>\n

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It aims to smooth the transition of launching in a global market by quickly and effectively localising all content, Fitzpatrick says.<\/p>\n

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\u201cIt\u2019s a tool to help companies localise their brands and then go global,\u201d he says.<\/p>\n

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A lack of international awareness<\/b> <\/h2>\n

The opportunities on offer for Australian startups in foreign markets are often overlooked, Fitzpatrick says.<\/p>\n

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\u201cAustralian brands are seriously uneducated in this area, they don\u2019t actually know about it,\u201d he says.<\/p>\n

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\u201cThis is a really big issue, especially with Australian companies. They\u2019re not going global enough \u2013 they\u2019re targeting the Australian market and maybe the American market and that\u2019s it.<\/p>\n

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\u201cThat\u2019s where Localizer comes in \u2013 it can help grow sales and boost a company\u2019s image.\u201d<\/p>\n

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This lack of global ambition is a big problem in the Australian startup community, Fitzpatrick tells StartupSmart.<\/i><\/p>\n


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\u201cAustralian startups are not seeking much outside of Australia, let alone outside of the US,\u201d he says.<\/p>\n

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\u201cAustralia has so many opportunities but they\u2019re going about it with the wrong mindset.\u201d<\/p>\n

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He says that expanding to an international market can often be a lot harder than it needs to be.<\/p>\n

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\u201cMost Australian startups are locating their business in Australia then they have issues expanding overseas,\u201d Fitzpatrick says.<\/p>\n

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\u201cThey might be unfamiliar with the market, and funding is a big issue, as well as capability. The ecosystem still needs to develop.\u201d<\/p>\n

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An army of translators<\/b><\/h2>\n

Localizer utilises a third-party site with 15,000 human translators in 42 languages and works with all major CMS, ecommerce platforms and web frameworks.<\/p>\n

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It has already completed the service for \u201chundreds of clients\u201d and is based on a SaaS monthly subscription fee, as well as a \u201chuman translation\u201d fee.<\/p>\n

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Ensuring that all content is tailored to a local market, especially SEO, is crucial in successful embracing a new market, Fitzpatrick says, pointing to a Gala Global study that found 56% of consumers care more about the ability to obtain information in their own language than the price.<\/p>\n

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\u201cConsumers care more about communicating with the brand,\u201d he says. \u201cIf they cannot communicate with the brand then they don\u2019t care about it.\u201d<\/p>\n

To use the platform, founders have to identify which areas they want to be translated and in which language, and then approve or edit the copy upon its return. They can then copy and paste an integration code into the backend of their site.<\/p>\n

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Fitzpatrick says this process can increase revenue and profits, improve customer satisfaction and empower users.<\/p>\n

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\u201cEvery new startup should be using our service to A\/B test the market,\u201d he says.<\/p>\n

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\u201cThe website can be set up to quickly test the international markets. For them to build that system into the platform would take three months at least.\u201d<\/p>\n

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The venture has been entirely bootstrapped by the founder so far on the back of some successful past exits. According to Fitzpatrick, they\u2019re not in a rush to secure an investment.<\/p>\n

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Want to grow your business with Instagram?<\/i> StartupSmart School can help<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australian startups need to start looking more globally and expanding to non-English speaking countries or risk missing out on huge<\/p>\n","protected":false},"author":1,"featured_media":59799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43439"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43439"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59799"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}