<\/p>\n
5. Any mistake is a permanent record that will damage your reputation forever<\/b><\/p>\n
<\/p>\n
C\u2019mon we all make mistakes, but if we own up to them and we improve because of them, aren\u2019t mistakes a learning opportunity?<\/p>\n
<\/p>\n
A few years ago Hugh Jackman tweeted that he was at the Sydney Opera Center<\/i> when of course it is the Sydney Opera House<\/i>. It was obvious that he wasn\u2019t doing his own tweets (a massive no no) and rightly so he copped a hard time about it. Even so, he owned up to it and promised to tweet authentically. He had 5,000 followers at the time and now has over a million. The moral of the story is, don\u2019t let fear of making mistake stop you getting started!<\/p>\n
<\/p>\n
That said, yes, if you behave like a pork chop, then you should expect the consequences. You should never make defamatory, malicious or offensive comments on<\/i>line or off<\/i>line, and there are very real legal and reputational repercussions for misbehaviour. Use your common sense! <\/b><\/p>\n
<\/p>\n
5. Clients won\u2019t engage me if they see my social media profiles<\/b><\/p>\n
<\/p>\n
I think the opposite is true. You won\u2019t be hired if they can\u2019t see your social media profiles since they\u2019ll think you\u2019ve got something to hide!<\/p>\n
<\/p>\n
Rather than worrying about who\u2019s going to see that photo of you at a fancy dress party, focus your social media efforts on showcasing your personality (on your Facebook page), thought leadership (on a blog), your skills (on YouTube), your following (on Twitter) and your networks (on LinkedIn).<\/p>\n
<\/p>\n
Same goes if you\u2019re looking for work. Employers know that CVs are exaggerations at best and often pure fiction, so they are increasingly turning to social networks to see what you\u2019re really like.<\/p>\n
<\/p>\n
6. There\u2019s no ROI<\/b><\/p>\n
<\/p>\n
Social media is a tool for communication, just like email, your mobile and meeting with people. When you communicate, people hopefully get to know, like and trust you.<\/p>\n
The ROI comes from the relationships you form \u2013 as people become friends, fans, clients and referrers.<\/p>\n
<\/p>\n
There\u2019s a brilliant tweet that I saw this week:<\/p>\n
\u201cWhen customers call we answer, when customers email we reply and when customers tweet we ask what is the ROI.\u201d<\/i><\/p>\n
<\/i><\/p>\n
<\/b><\/p>\n
7. Social media is no good for B2B<\/b><\/p>\n
<\/p>\n
I prefer to say that social media is all P2P \u2013 people to people. You can be wearing your \u201cbusiness hat\u201d or your \u201cconsumer hat\u201d but you\u2019re always communicating with a person at the other end of a tweet, Facebook comment, LinkedIn request or blog article.<\/p>\n
<\/p>\n
Since social media is about communicating, I believe it should be considered business critical for B2Bs and B2Cs!<\/p>\n
<\/p>\n
One final note, journalists and reporters are very active on social media when they are researching stories. Follow the journalists who cover your industry, get to know them and you may well discover your company gets excellent press \u2013 which can obviously be very good for business.<\/p>\n","protected":false},"excerpt":{"rendered":"
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