{"id":43495,"date":"2023-10-20T15:28:59","date_gmt":"2023-10-20T15:28:59","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/sydney-startup-sendle-raises-5-million-as-it-looks-to-take-on-the-parcel-delivery-monopoly-startupsmart\/"},"modified":"2023-10-20T15:28:59","modified_gmt":"2023-10-20T15:28:59","slug":"sydney-startup-sendle-raises-5-million-as-it-looks-to-take-on-the-parcel-delivery-monopoly-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/sydney-startup-sendle-raises-5-million-as-it-looks-to-take-on-the-parcel-delivery-monopoly-startupsmart\/","title":{"rendered":"Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery \u201cmonopoly\u201d – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Sydney-based startup Sendle has raised $5 million as it looks to further expand its reach across Australia and compete with the small business delivery \u201cmonopoly\u201d.<\/p>\n

The funding round was led by Full Circle Venture Capital and also saw Black Sheep Capital, rampersand and Giant Leap participate.<\/p>\n

It follows from a $3 million round that the startup raised last year<\/a> and Sendle founder and chief executive James Chin Moody says this time round it was all about proven traction.<\/p>\n

\u201cThe big difference is that we\u2019ve got a very significant business now with proven traction in the market,\u201d Moody tells StartupSmart<\/em>.<\/p>\n

\u201cThat gave us confidence to say, \u2018here is the engine\u2019, and raise the money.<\/p>\n

\u201cWe\u2019re absolutely delighted with our new investors. They\u2019re not only aligned with our purpose but with our values as well.\u201d<\/p>\n

Moody says Sendle has enjoyed 20% month-on-month growth across the last year, and the capital injection will be used to continue this rapid expansion and further develop the startup\u2019s tech platform.<\/p>\n

\u201cWhat we\u2019re doing is really building a business that\u2019s going to last,\u201d he says.<\/p>\n

\u201cAustralia deserves more competition, particularly around small business parcel delivery.<\/p>\n

\u201cWe\u2019ll be using the investment we\u2019ve received to improve a lot of our core infrastructure to make sure we can continue to grow at 20% per month.\u201d<\/p>\n<\/p>\n

A singular focus<\/h3>\n

The delivery space has become increasingly saturated recently, but Moody says he doesn\u2019t view the likes of Shippit as direct competitors and prefers to set his sights on the biggest player: Australia Post.<\/p>\n

\u201cI think that we\u2019re the ones that really focus on small business,\u201d he says.<\/p>\n

\u201cOur users can send one thing and that\u2019s very different from the point-to-point couriers. There are a few out there and they\u2019re really designed for metro deliveries. Most of our deliveries are not in the same city, we\u2019re sending parcels all over Australia.<\/p>\n

\u201cOther folks in this space are working on the last mile, the parcel pickup places. We see Sendle as the one that\u2019s 100% focused on the needs of small business.<\/p>\n

\u201cOur biggest competitor is the post office, and they\u2019ve largely got a monopoly in this space.\u201d<\/p>\n

Sendle now facilitates $100 million in small business commerce annually and he says this provides the driving purpose for the startup.<\/p>\n

\u201cOur purpose is to make small business delivery reliable, simple and affordable,\u201d Moody says.<\/p>\n

\u201cWe\u2019re successful when our customers are successful. We love all these small businesses, they\u2019re all using Sendle and the best thing is that we\u2019re saving them both time and money.<\/p>\n

\u201cWe\u2019re creating an 100% solution for that group. The time has gone when you can be 80% good for everyone. We\u2019re trying to make things to absolutely delight our small business customers.\u201d<\/p>\n<\/p>\n

Focusing your energy<\/h3>\n

He says this singular focus on a specific goal and market is one of the keys to Sendle\u2019s successful and a central challenge for other founders.<\/p>\n

\u201cThe hardest thing about running a startup is knowing where to focus your energy,\u201d Moody says.<\/p>\n

\u201cIf you\u2019re lucky enough to be in a market like ours with lots of opportunities and a monopoly provider there are a huge number of things you could be doing. The hardest thing is working out where to focus.\u201d<\/p>\n

And trying to focus all several different aspects of a business could lead to its downfall, Moody says.<\/p>\n

\u201cFor startups the one thing you don\u2019t have is time,\u201d he says.<\/p>\n

\u201cIf you aren\u2019t focused you end up spending a little bit of time on everything when you really need a 100% solution for 20% of the market rather than a 20% solution for 100% of the market.<\/p>\n

\u201cYou need to be saying no as much as you\u2019re saying yes.<\/p>\n

\u201cWe\u2019ve wholeheartedly said yes to providing a beautiful delivery solution for small businesses.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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