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On a slightly smaller budget, UK bottle shop Oddbins created an Olympics-themed ad which is quite open about the fact the Games can\u2019t be mentioned by non-sponsors.<\/p>\n
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But the business has gone even further than this, by actively rewarding customers that use the brands of sponsors\u2019 rivals during the Games.<\/p>\n
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Customers wearing Nike trainers, brandishing an iPhone, a bill from British Gas and a receipt for a Pepsi bought at KFC will receive 30% off their purchases at Oddbins.<\/p>\n
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Oddbins also has a special window display, which hopefully won\u2019t fall foul of organisers, which have already told a florist in Stoke to take down five rings and a torch made from tissue paper and a butcher in Dorset who arranged some sausages into the Games\u2019 iconic logo.<\/p>\n
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Oddbins managing director Ayo Akintola told The Daily Telegraph<\/i>: \u201cWe have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people \u2013 who are paying for these games \u2013 are at the same time being subject to ridiculous rules.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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