{"id":43535,"date":"2023-10-20T15:29:18","date_gmt":"2023-10-20T15:29:18","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/federal-government-to-spend-28-million-on-ad-campaign-for-the-innovation-statement-and-to-push-startup-culture-startupsmart\/"},"modified":"2023-10-20T15:29:18","modified_gmt":"2023-10-20T15:29:18","slug":"federal-government-to-spend-28-million-on-ad-campaign-for-the-innovation-statement-and-to-push-startup-culture-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/federal-government-to-spend-28-million-on-ad-campaign-for-the-innovation-statement-and-to-push-startup-culture-startupsmart\/","title":{"rendered":"Federal government to spend $28 million on ad campaign for the innovation statement and to push startup culture – StartupSmart"},"content":{"rendered":"
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The federal government is set to spend $28 million on an advertising campaign to promote its flagship $1 billion innovation statement and push for a new innovation startup culture in Australia.<\/p>\n
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As The Age<\/i> first revealed on Wednesday morning, the taxpayer-funded campaign will include television, digital platform, social media and print ads, as well as \u201con the ground\u201d engagement.<\/p>\n
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The campaign will focus on this culture shift, minister for industry, innovation and science Christopher Pyne told The Age.<\/i><\/p>\n
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\u201cIt will be designed to help change the culture around innovation and science in our businesses, engage young people to help inspire the entrepreneurs of the future and any provide the key information to any Australian wanting to take a risk on a new business venture,\u201d Pyne said.<\/p>\n
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