<\/figcaption><\/figure>\nIn Australia, it is debatable whether Apple would have been funded by the current venture capitalist community. At the time Apple received its first investment from Mike Markkulla. It was yet to turn a profit and had only one client.<\/p>\n
When asked about the prospect of a new company like Apple starting today, Wozniak is more optimistic. He believes there is a huge amount of activity in the startup and innovation areas.<\/p>\n
He has previously talked enthusiastically about the investment of the Queensland Government of $405 million in the startup scene.<\/p>\n
In terms of privacy, Wozniak feels that all technology companies talked about privacy being central to their product strategies but that only Apple actually delivered on this. The culture of privacy existed before CEO Tim Cook at Apple, but Cook has stood behind the importance of privacy when it came to handing over details of people\u2019s devices to the FBI.<\/p>\n
Wozniak, has not really been following the dispute between the Australian banks and Apple. But he was really enjoying using Apple Pay in Australia. He does say that he wishes that the technology behind the payment system was an open standard but hasn\u2019t thought about the problem deeply.<\/p>\n
Wozniak says he always wanted to be an engineer. To a large extent, the ascendency of technological companies has elevated the status of the computer and electrical engineer in society.<\/p>\n
Popular culture is now reflecting this with extremely popular TV series like Halt and Catch Fire, Mr. Robot and the comedy series that Wozniak has actually appeared in, Big Bang Theory. Unlike Elon Musk, Wozniak has never appeared in the Simpsons, even in the show parodying Apple and \u201cSteve Mobs\u201d.<\/p>\n
Despite all of this, Wozniak feels that \u201cnerds and geeks\u201d will still have a hard time at school, a situation that was the case when he was at school.<\/p>\n
During our chat, Wozniak expanded on the needs of entrepreneurship. What is critical he says, is the need for business and marketing along with engineering capability.<\/p>\n
It is not good enough to have an idea that sounds great if nobody wants to buy it. It is the role of the marketing person to do what Apple has done in not only seeing what the public wants, but to persuade them that they actually want the product you are selling, even if they didn\u2019t know it.<\/p>\n
In many ways, Wozniak is a stereotypical engineer. He is a very nice and largely self-effacing person who just happened to use his passion to create something that was truly great.<\/p>\n
There is currently an Apple 1 computer that is being auctioned with manuals and tape cassettes. It is expected to sell for US$1 million. This is a far cry from the US$666.66 that this computer sold for in 1976.<\/p>\n
On the description of the computer, it describes the computer not only as a radical device that would change society so dramatically, but simply as a piece of art. In those terms Wozniak can let his art and its legacy speak for itself.<\/p>\n
David Glance is the director of UWA Centre for Software Practice at University of Western Australia.<\/em>This article was originally published on The Conversation. Read the original article.<\/em><\/p>\nFollow StartupSmart on<\/em> Facebook,<\/em> Twitter, <\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"By David Glance If you haven\u2019t heard of Steve Wozniak, it is because he has been overshadowed by his fellow co-founder<\/p>\n","protected":false},"author":1,"featured_media":59694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43616"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43616"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59694"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}