{"id":43626,"date":"2023-10-20T15:29:57","date_gmt":"2023-10-20T15:29:57","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/movember-hackathon-wants-to-grow-revenue-year-round-startupsmart\/"},"modified":"2023-10-20T15:29:57","modified_gmt":"2023-10-20T15:29:57","slug":"movember-hackathon-wants-to-grow-revenue-year-round-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/movember-hackathon-wants-to-grow-revenue-year-round-startupsmart\/","title":{"rendered":"Movember hackathon wants to grow revenue year-round – StartupSmart"},"content":{"rendered":"
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Men\u2019s health charity Movember wants to move beyond moustaches to attract donations all year-round, and has turned to an age-old startup tradition to do so.<\/p>\n

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The foundation, which sees donations peak at the end of November each year, partnered with Melbourne-based digital marketing firm IE to run a hackathon over the weekend.<\/p>\n

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It was an effort to make Movember a more sustainable charity, IE brand and marketing manager Jessica Box says.<\/p>\n

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\u201cHackathons are about intensive ideas creation that can be used as stepping stones to transformation,\u201d Box says.<\/p>\n

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\u201cThere\u2019s a lot of donor fatigue that\u2019s happening so to reinvent how people engage with Movember is really important.\u201d<\/p>\n

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The event was supported by Victorian minister for small business, innovation and trade Philip Dalidakis, who opened the event on Friday night.<\/p>\n

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Nine teams took part over the 24-hour event and were judged according to criteria such as ingenuity, commercial viability and prototype quality.<\/p>\n

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The winning pitch came from a team called MoDo that recommended the charity use crowdsourcing to raise donations and was judged by a panel including Movember Foundation technology head Byron Hill.<\/p>\n

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\u201cYou might say, \u2018I\u2019m going to pay this guy $100 to paint my fence, but then he\u2019s going to give $50 of that to Movember\u2019,\u201d Hill says.<\/p>\n

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\u201cIt\u2019s stepping beyond the friends and family donation model and going to a place where people can do good for Movember all year round.\u201d<\/p>\n

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The MoDo team will now get to share their idea at Movember headquarters in the US as part of a prize that also includes a trip to the 2016 South by Southwest festival in Austin, Texas.<\/p>\n

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Hill says the crowdsourcing idea might not have been generated had it not been for the hackathon.<\/p>\n

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He also praised the social conscience of those taking part.<\/p>\n

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\u201cMovember is such an amazing cause that it gave the hackathon a sense of purpose and connectedness,\u201d Hill says.<\/p>\n

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\u201cThere was a lot of emotion in the room because of that connectedness.\u201d <\/b><\/p>\n

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Do you know more on this story or have a tip of your own? Raising capital or launching a startup?<\/i> . Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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