{"id":43687,"date":"2023-10-20T15:30:25","date_gmt":"2023-10-20T15:30:25","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-the-quiet-achiever-of-the-australian-startup-sector-is-plotting-world-domination-startupsmart\/"},"modified":"2023-10-20T15:30:25","modified_gmt":"2023-10-20T15:30:25","slug":"how-the-quiet-achiever-of-the-australian-startup-sector-is-plotting-world-domination-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-the-quiet-achiever-of-the-australian-startup-sector-is-plotting-world-domination-startupsmart\/","title":{"rendered":"How the quiet achiever of the Australian startup sector is plotting world domination – StartupSmart"},"content":{"rendered":"
\"deputy,<\/div>\n

A Sydney startup has announced plans to aggressively expand into the US after growing into 73 countries and bringing in 10,000 clients in seven years.<\/p>\n

Workplace management software company Deputy has opened new offices in Atlanta and Los Angeles with the hopes of cracking one of the world\u2019s biggest job markets.<\/p>\n

The quiet achiever of the Australian startup sector has enjoyed rapid growth recently, with founder Steve Shelley saying the tech company has enjoyed \u201cconsistent\u201d year-on-year growth of 200%.<\/p>\n

Deputy is also looking to expand its operations in Europe, focusing especially on Germany and the UK.<\/p>\n

Shelley says a key to the startup\u2019s success has been the fact that it is offering an \u201cagnostic\u201d product.<\/p>\n

\u201cWe researched and identified all of the key touch point areas that are troublesome and time consuming for business large or small,\u201d Shelley tells StartupSmart.<\/em><\/p>\n

Looking around the world at various markets and sectors, Shelley says businesses generally face the same issues.<\/p>\n

Deputy addresses time-wasting issues faced by businesses such as scheduling, performance management, payroll and communication.<\/p>\n

\u201cWe\u2019re trying to allow businesses and employees to have a very democratic relationship,\u201d he says.<\/p>\n

The cross-sector usability of their product has enabled Deputy to scale across multiple verticals from hospitality to healthcare and more recently even security, he says.<\/p>\n

\u201cIf you look at what our solution does, it doesn\u2019t really matter where you are or what language you speak,\u201d Shelley says.<\/p>\n

When Deputy creator Ashik Ahmed spoke with <\/a>StartupSmart<\/em> in 2012, they had around 70 clients and 5000 users.<\/p>\n

Now Shelley says they have more than 10,000 clients and about 270,000 users.<\/p>\n

\u201cMost of the countries we have as customers now have found us, we haven\u2019t found them,\u201d he says.<\/p>\n

Much of Deputy\u2019s success and traction across the globe has grown quite organically thanks to \u201cevangelists\u201d and viral customers, Shelley says.<\/p>\n

With a significant proportion of their clients being transient workforces such as those in hospitality, Shelley has found that the platform is travelling through word-of-mouth from business to business.<\/p>\n

\u201cWe\u2019ve got thousands and thousands of evangelists who are users of Deputy that might go to a new workplace and promote Deputy to their new employer,\u201d he says.<\/p>\n

Shelley says they also scored a \u201cviral customer\u201d through The Banyan Tree, Ohio, which has become a very passionate ambassador for Deputy promoting its use of the platform in an Apple video.<\/p>\n

\u201cWe\u2019ve never actually met this customer or introduced ourselves to them,\u201d he says.<\/p>\n

Being in an ecosystem of corporate partnerships has been another key driver of their success, he says.<\/p>\n

\u201cWe\u2019re the current Xero partner of the year and we have a lot of traction through that relationship and others,\u201d Shelley says.<\/p>\n

Looking back, Shelley shares a piece of advice he\u2019d give himself as a new entrepreneur embarking on his first venture.<\/p>\n

\u201cI\u2019d tell myself to find wonderful and passionate people who were on the same page as me, try and entrust them to a level and empower them to sharing the ownership and risk of the business,\u201d he says.<\/p>\n

\u201cIf you do everything yourself, something will suffer.\u201d<\/p>\n

Follow StartupSmart on Facebook<\/strong>, Twitter<\/strong>, LinkedIn<\/strong> and SoundCloud<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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