General Catalyst<\/a>.<\/p>\n <\/p>\n
But delivering dinner, especially ones sourced from multiple premises, is a complex logistical feat. For tech focused entrepreneurs, scalability emerges as an issue early on.<\/p>\n
<\/p>\n
Your Fork cofounder Roshan Mahanama told StartupSmart<\/i> this was exactly why they decided to focus on a more manageable part of their business.<\/p>\n
<\/p>\n
The move obliterates the urgency of delivering the food while it\u2019s warm, thus opening up the market for each home cook\u2019s output considerably.<\/p>\n
<\/p>\n
\u201c<\/b>The issue we had was our customers were limited by our geographic reach of our distribution channel. So to expand we’d have to expand the distribution radius, which would be a long slow process,\u201d Mahanama says.<\/p>\n
<\/p>\n
The small Your Fork team still think it\u2019s possible to run their original idea as the core business, but have decided to focus on what they can grow quickly for now.<\/p>\n
<\/p>\n
\u201cWe forced ourselves into a period of about three months of media silence so we could check what the growth was like, without it being skewed by PR. Over the three months we saw a modest growth, but not enough to meet the benchmarks we had set for ourselves – so it was time to pivot,\u201d Mahanama says.<\/p>\n
<\/p>\n
The move will enable them to scale nationally, beyond their initial test sites in Sydney\u2019s inner west. Mahanama adds baked goods are also much easier to manage and handle than full blown dinner plans that include a wider variety of ingredients.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your Fork, a startup schilling diverse, home-cooked meals, has pivoted to focus on delivery of exotic sweets and treats. <\/p>\n","protected":false},"author":1,"featured_media":59639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43719"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43719"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59639"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}